A Quote by Michael Gerber
As the owner, you have to look into the mind of the customer and see and feel how their relationship to your product works - not just that the product works.
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The most common way customer financing is done is you sell the customer on the product before you've built it or before you've finished it. The customer puts up the money to build the product or finish the product and becomes your first customer. Usually the customer simply wants the product and nothing more.
Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.
Setting customer expectations at a level that is aligned with consistently deliverable levels of customer service requires that your whole staff, from product development to marketing, works in harmony with your brand image.
In film, it's up to the director to tell the story in whatever way he sees fit, and however you fit into that ultimate vision is where you fit in. So what you did on that stage, on that set, may not be what you ultimately see when you see the final product. And TV works so fast, it works so fast, it's just about product. The average TV show, one episode shoots eight, 10 days. That's it. You get three or four takes for a scene, and then it's over. But people do it for the money.
People appreciate a good product, a stable system. They want to communicate easily and use a product that just works.
The risk of relying on a handful of customers is not just financial. Your product also is at risk when you're at the mercy of a few big spenders. When any one customer pays you significantly more than the others, your product inevitably ends up catering mostly to that customer's specific needs.
When you're thinking about your next product or current product and wondering how to make it different so you don't have competition, understand the job the customer needs to get done.
What the customer buys and considers value is never a product. It is always utility, that is, what a product or a service does for the customer.
A great product isn't just a collection of features. It's how it all works together.
If you are ready to put a product or service on the market, look at that product or service and see how you can test it inexpensively. Keep in mind, you'll only need one; you don't need 1,000 to get the answer.
you're a product just as much. a product of a product. the people who design cars, they're products, your teachers, products. the minister in your church, another product.
Nothing works better than just improving your product.
You just have to do the thing that you feel is true to your vision, and then the audience will make the decision. But as soon as you feel like you're creating a product to just cater to what you think they want, it never works. It always feels phony. And the audience can tell immediately.
Marketing implies that you want a public to relate to your product - if it's a product - in a way that makes them want to use it. That is only good or evil in relationship to what the product actually does.
You know you're living with the habit of zest if you purposefully choose the scenic route to wherever you are going. Or you choose clothing because you love the texture of the fabric. Or you pick a shampoo or cleaning product because you love the smell - smell being just as important to you as how the product works.
The customer is always what inspires me first! I love talking to everyone on Instagram and seeing feedback on SnapChat! I can ask a question like "What product do you wanna see next??" and they give you immediate answers. I will never make a product I personally wouldn't wear every day! But I think it's important to be in tune with your audience and see their expectations.
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