A Quote by Michael J. Silverstein
Get out of the office. Roam the frontline. Be observant. Hold your people accountable for creating the new narrative, a new story, in which your customers are the most important "characters". Because, you know, they really are.
Related Quotes
As a leader, you absolutely must expend your energy engaging your frontline employees so that they will take care of customers, who will tell stories about how great your company is to other people, who will become new customers.
Gettting to know your characters is so much more important than plotting. Working out every detail of your story in advance, especially when you don't yet know your main characters, always seems a little too much like playing God. You're working out your characters' lives, their destiny, before they've had a chance to discover who they are and what kind of people they want to be.
New media is ... an amazing form of direct marketing in that you really get a sense of who your customer is, and you also get to know those people who may not be your customers yet but are aspirational and are hoping to be.
People come, people go – they’ll drift in and out of your life, almost like characters in a favorite book. When you finally close the cover, the characters have told their story and you start up again with another book, complete with new characters and adventures. Then you find yourself focusing on the new ones, not the ones from the past.
The secret of creating anything new in your life consists of creating new commitments and then holding the tiller to your new course until it becomes established as a behavior.
It's hard to enlist the support of people you don't know, but it's critical to growing your career, finding new customers, and building out your team.
People who are constantly looking for the opportunity to do something new are also people who are not going to be helped by having job titles - job titles create expectations of specialization and focus which don't map really well to creating the best possible experience for your customers.
When most people set out to change their lives, they often focus on all the external stuff, like a new job or a new location or new friends or a new romantic prospects and on and on. The reality is that changing your life starts with changing the way you see everything in your life.
Once I start work on a project, I don’t stop and I don’t slow down unless I absolutely have to. If I don’t write every day, the characters begin to stale off in my mind – they begin to seem like characters instead of real people. The tale’s narrative cutting edge starts to rust and I begin to lose my hold on the story’s plot and pace. Worst of all, the excitement of spinning something new begins to fade. The work starts to feel like work, and for most writers that is the smooch of death.
It's really important to visit a site you are writing about. Even if you know it well, even if you have lived there, it's important to take a fresh look in terms of your characters and your story.
How do you change what you believe when your experience has convinced you otherwise? By creating a new experience. The best way for you to get that new experience is to change your response to what happens. By the natural law of cause and effect, that new response will create new results, which you will then experience as a new reality. To reach the goal of happiness, act as though the following statement is already true: Everything that happens to me is the best thing that can happen to me.
I think a much better use of time and resources is to really focus on your existing users or customers and figure out what changes can you make in the Web site, the service, the product, whatever, to get them to come back more often to generate that repeat business and once you kind of figure out that formula, then when you get new customers the whole thing just kind of grows exponentially.
What I'm really proud of Beyonce and Solange, they understand the importance of creating the narrative. It's all about the narrative and how you position yourself with your narrative.
I have a theory that, for people of color or others who have been cut out of the master narrative, just telling your personal survival tale, your story, is civic engagement. It is a kind of political performance and is really crucial in that storytelling is how the writers connect with people and change. It's how we collect and add to and complicate the master narrative.
The passion for the story is the wind in your narrative sails. Begin at the heart. We must hear the heartbeat of the story. Love your characters into existence.
Once you put your attention, your thoughts, your energy, your consciousness on a new intention, that's what you begin manifesting into your life. The word "intention," I believe, is really important, because it doesn't leave any room for doubt or maneuvering: "I intend to create this in my life out of the circumstances that I'm now experiencing."
Related Authors
Brian Tracy Quotes
American
Author
Cassandra Clare Quotes
American
Author
Frederick Lenz Quotes
American
Author
Henry David Thoreau Quotes
American
Author
J. K. Rowling Quotes
English
Author
Jodi Picoult Quotes
American
Author
John Green Quotes
American
Author
Joyce Meyer Quotes
American
Author
Marianne Williamson Quotes
American
Author
Neil Gaiman Quotes
British
Author
Richelle Mead Quotes
American
Author
Rick Riordan Quotes
American
Author
Robert Kiyosaki Quotes
American
Author
Stephen King Quotes
American
Author
Terry Pratchett Quotes
English
Author
Virginia Woolf Quotes
British
Author