A Quote by Michael J. Silverstein
For me, it's often about consumption behavior. I focus my energy on understanding the heavy user. They are "odd" but hold opportunity. I ask: how do they use the product, what motivates them, how can we clone them.
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Run focus groups. Do whatever you need to do to get 8 to 10 people together in a room and put your product in front of them. Ask them how much they would pay for it and whether they would pay for it. It's really important to get user validation early and often.
All of these creative ideas and decisions about new ways to reach the consumer can be tracked with regard to how well they are working, whether and how they are building awareness for the product, how well they motivate the consumption of the product, and so on.
The very ability to empathize with a user requires that I have an understanding of that user's value and needs. This is what leads to many product fails. The individuals developing the innovation don't actually use it.
To this day, even when I hear about problems, as you've probably noticed, I tend to call them challenges. I don't dwell on them, and I immediately focus on how I can convert the challenge into an opportunity.
[With quantum computers] you can calculate how many bits are in the universe, how much energy it takes to flip them, how much energy exists, and use that to rule out lots of things about the universe's history. Anything that takes more bit flips couldn't have happened.
How hard would it be to ask children what they see in their heads? How big should the house be in comparison to the family standing in front of it? What is it about the anatomy of the people that doesn't look right? Then let them try it again. Teach them to learn how to see and ask questions.
It's always been important to me to be very upfront with people about the fact that I do identify as a feminist because it's an opportunity to expose people to and educated them about the movement. Young women don't identify as feminist is because they don't know any feminists and don't have a comprehensive understanding of what it is, I gave them example and an opportunity to ask about it. And once they saw that I wasn't the embodiment of the negative feminist stereotype - that I was a normal teen girl just like them - I think they became more open to learning about what feminism really is.
As we get better at understanding how little we know about the body, we begin to realize that the next big frontier in medicine, is energy medicine. It's not the mechanistic part of the joints moving. It's not the chemistry of our body. It's understanding for the first time how energy influences how we feel.
If I hold back any part of me, I suppress that much energy and potential. The question I want to ask myself now is not what behavior is good or bad, but in what ways would I express myself with greater energy if I didn't hold back.
People often ask me how I keep my priorities straight in life and I tell them that it is done by constantly straightening them out!
Addiction is more malleable than you know. When people come to me for therapy, they often ask me whether their behavior constitutes a real addiction (or whether they are really alcoholic, etc.). My answer is that this is not the important question. The important questions are how many problems is the involvement causing you, how much do you want to change it, and how can we go about change?
When you see how people in the developing world react and how they use a camera, you realise how narcissistic we are and how the filming of ourselves and thinking that we're interesting enough to care about is odd.
An album, for me, is not just a commercial product. It's about presenting a world to people, for them to explore and enjoy. How they do that is up to them.
When talking to first-time entrepreneurs, I often ask them: 'How do you know that people want your product or service?' As you can expect, the answer is often that they don't yet, but will know once they launch. And they're right. That's why it's critical to launch as quickly as possible so you can get that feedback.
If you want people to know how much you care, show them how much you remember. Learn their names and use them often. It's an important skill to develop.
I would like to help people have honest and constructive conversations about energy. We need to understand how much energy our modern lifestyles use, decide how much energy we would like to use in the future, and choose where we will get that energy from.
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