A Quote by Michael J. Silverstein

The starting point is to create a qualitative understanding of market drivers. You need to get into the head of the consumer and be able to tell her story. It is both art and science. The purpose of the market map is to define dissatisfactions, hopes, dreams and fears. Winning solutions respond to the distinct and specific needs of a group of consumers.

Michael J. Silverstein

Quote Topics

Able Art Art And Science Both Consumer Consumers Create Define Distinct Dreams Drivers Fears Get Group Head Her Hopes Map Market Need Needs Point Purpose Qualitative Respond Science Solutions Specific Starting Starting Point Story Tell Understanding Winning

Quote Author

Michael J. Silverstein
American - Author
Born: 1955

The Middle East would always be an important trading partner in just a market sense, like America is a big market for us, Asia is a big market, Europe is a big market. You are going to have hundreds of millions of consumers there, from just a standard market point of view, from a very narrow American point of view.

Thomas Friedman

When we think about even the PC market and what is required in the student as well as in the consumer market, we want to be able to compete in the opening price point.

Satya Nadella

Caterham realises corporate America and the American consumer market... is the largest consumer market in the world and it is something that needs to be part of Formula One.

Alexander Rossi

A curious mind does not say to consumers "What do you want?" A curious mind understands context, understands behavior, understands spending and spending patterns - the accumulation of a day's purchases, or spending over a week or a year. A curious mind asks the questions that open up the consumer to talk about her latent dissatisfactions, hopes, wishes, and dreams.

Michael J. Silverstein

One of our missions has been to create an all-natural hair care line that caters to meet the unique needs of multi-ethnic consumers, which has traditionally been an underserved group in the mass market.

Richelieu Dennis

I think things go wrong when there's not a very specific plan and specific emotional roadmap. You need to know what a scene needs to get across, and what story point that needs to be advanced, whether it's discovering someone for the first time or whether it's seeing a relationship get strained. What I do as a director is really create a safe environment that everyone can feel very comfortable in and experiment within so that they don't hold back anything.

Paul Feig

Where I am today is my starting point. Who I am today is my starting point. My failures and successes of the past, my fears and hopes of the future are all shadows. Today is my reality, and I'll use it to create my world.

Taylor Stevens

There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.

Philip Kotler

I don't want to talk about today's market anymore because nobody can make sense of what the market is. It's all over the map. There's a bunch of lunatics out there throwing money away. I'm sick and tired of it. It's lunacy. Punch me in the head and tell me I'm stupid, but that's the way I feel. There's no sense to it anymore.

Kevin Lowe

You cannot just depend on the market, because the market will say: China needs oil; China needs coal; China needs whatever, and Africa has got all these things in abundance. And we go there and get them, and the more we develop the Chinese economy, the larger the manufacturing is, the more we need global markets - sell it to the Africans which indeed might very well destroy whatever infant industries are trying to develop on the continent. That is what the market would do.

Thabo Mbeki

We'll be going to the fish market and a farmer's market this afternoon to get what we need to make and eat dinner as a family. I'm trying to expose my kids to going to a farmers market or the fish market and learning what that's all about.

Emeril Lagasse

I am not opposed to the art market. I have lots of friends who are collectors. But the whole idea of the art market is complex. Sadly we have a situation where auction houses and secondary market dealers are creating a lot of confusion and unnecessary pollution.

Olafur Eliasson

Original research starts all inspiration. Get inside the head of the consumer. Understand their needs, hopes and dreams. Deliver to their expectation. Have your team do the work. They will then have the framework for the solution. If they believe and they understand, the results will be their results.

Michael J. Silverstein

I look forward to the day when China has a truly market-determined solution... To get there, you need to have a currency that is market-determined, an open capital market, and you are going to need a competitive, open financial system.

Henry Paulson

If you come face to face with some really challenging situations and tragic circumstances - you are going in there with a purpose. You are not going in there as a tourist. You're not going there just to merely observe. You have a purpose, and your purpose is to tell that story, to share that story for the bigger benefit of millions of other people. Your purpose is to create that bridge so you can give that story the dignity and the focus that it deserves, and you can become a part of the amplification that needs to be there.