A Quote by Michael J. Silverstein
Own one idea. Complete it. Map the current model of purchase and usage. Change how it is done so at least some part of the market uses only your product. Extend from that core user to a much broader universe. Describe your concept in a very short, "six-word story" - a la Ernest Hemingway: "For sale: baby shoes, never worn."
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For sale. Baby shoes. Never worn.
The purchase of a bargain issue presupposes that the market's current appraisal is wrong, or at least that the buyer's idea of value is more likely to be right than the market's. In this process the investor sets his judgement against that of the market. To some this may seem arrogant or foolhardy.
The best treatment for feet encased in shoes all day is to go barefoot. One-fifth of the world's population never wears shoes - ever! But when people who usually go barefoot usually wear shoes, their feet begin to suffer. As often as possible, walk barefoot on the beach, in your yard, or at least around the house. Walking in the grass or sand massages your feet, strengthens your muscles and feels very relaxing...If you can cut back on wearing shoes by 30 percent, you will save wear and tear on your feet and extend the life of your shoes.
Do you ever get the feeling like you already know the entire contents of the universe somewhere inside of your head, as if you were born with a complete map of this world already grafted onto the folds of your cerebellum and you are just spending your entire life figuring out how to access this map?
Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.
And that's when he finally tells me his name is Ernest. I'm thinking of giving it away, though. Ernest is so dull, and Hemingway? Who wants a Hemingway?
Until you understand your Core Story, whatever it is, and how it made you who you are today, your foundation will reflect only your unconscious beliefs about yourself, real or imagined, positive or negative. When you delve into your subconscious beliefs about your lot in life, whether you believe you deserve to be happy or sad, successful or unsuccessful, only then do you have the chance to change the story that is replaying over and over in your head and determining how you go through life.
You have always told me it was Ernest. I have introduced you to every one as Ernest. You answer to the name of Ernest. You look as if your name was Ernest. You are the most earnest-looking person I ever saw in my life. It is perfectly absurd your saying that your name isn't Ernest.
Where did you get the idea you aren't allowed to petition the universe with prayer? You are part of this universe, Liz. You're a constituent--you have every entitlement to participate in the actions of the universe, and to let your feelings be known. So, put your opinion out there. Make your case. Believe me--it will at least be taken into consideration.
If you create and market a product or service through a business that is in alignment with your personality, capitalizes on your history, incorporates your experiences, harnesses your talents, optimizes your strengths, complements your weaknesses, honors your life's purpose, and moves you towards the conquest of your own fears, there is ABSOLUTELY NO WAY that anyone in this or any other universe can offer the same value that you do!
Thinking like an entrepreneur means establishing a core audience of early adopters and constantly experimenting to make your product better and better. If your initial concept is showing promise and early success, keep iterating to refine and evolve your idea.
It does not matter how awesome your product is or your presentation or your post. Your awesome thing matters ONLY to the extent that it serves the user's ability to be a little more awesome.
You can pretty much do it with anything. You can tell your life story with all the jeans you've worn, or every pair of shoes you've owned.
Hardly had the glow been kindled by some good deed on your part or by some little triumph over your rivals or by a word of praisefrom your parents or mentors when it would begin to cool and fade leaving you in a very short time as chill and dim as before.
When you're thinking about your next product or current product and wondering how to make it different so you don't have competition, understand the job the customer needs to get done.
One idea can be transformative. One idea can change your career, your life, your community, your family, and even the world. I truly believe that each of us have at least one special game-changing idea inside us right now. The trick is, how do we get it out?
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