A Quote by Michael J. Silverstein
Don't ask your customers what they want. This rule is based on the view that they probably don't know. You have to fully understand them, the context for their needs and their major dissatisfactions.
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Ask your loyal customers for positive comments about your products and your service. Then post these testimonials where other customers and prospects can enjoy them.
Our view is that younger customers love our digital offering, our mobile banking applications and so on. Older customers expect relationship managers and want much more personal attention in terms of their needs.
Major brands don't know what to do with happy customers. They make it hard for customers to say thanks and way too often companies don't celebrate and embrace customers' positive gestures.
People ask me, how is managing in the New Economy different from managing in the Old Economy? Actually, it's a lot the same. It's about the financial discipline of the bottom line, understanding your customers, segmenting your customers by their needs, and building a world-class management team.
The thing about startups is you can make it, and if it's wrong you can remake it, and you can build a team that you want to have, a product that you want to have. You're utterly focused on your users or your customers and their needs, and trying to figure out how to meet those needs.
An illustration I use to get people to understand it is this: I'll ask major corporate audiences: Why don't you just take all your traditional beliefs about organizations, and apply them to the neurons in your brain?
I say that the genius of the marketing strategy that we've had in every company that I've ever been in, is that if you ask your customers what they want and you give it to them, you shouldn't be shocked if they love it.
Products, profits, and paychecks are not enough anymore. These days, society cares how you treat your own workers. Customers want to know you promote the same values inside your walls as you do outside; job hunters want to know you care about them before they send in an application. Your culture is your brand. You need to create an organization where your employees believe in what you do.
If you want God to hear your prayers, hear the voice of the poor. If you wish God to anticipate your wants, provide those of the needy without waiting for them to ask you. Especially anticipate the needs of those who are ashamed to beg. To make them ask for alms is to make them buy it.
Sometimes there are customers who get in difficulty because of situations that are out of their control. These are customers with genuine needs, and the role of the bank is to accommodate these customers, and there is a real need to reschedule the loans of these customers.
We have to broaden our appeal to more customers than simply high-end customers. We have to understand that, in the aggregate, there are fewer customers out there, so we have to appeal to them all.
I think that is what you want to do as a cinemagoer - to experience something fully. Some things don't let you experience them fully. It may be your own preordained prejudice where you can't experience them fully. But when you come out of the cinema having felt, thought, and experienced your way through two hours, that is a really cool thing.
A core focus of our effort is based on the recognition that our customers have varying needs, and one of their most important needs is to have choice.
The way in which you accomplish your goals and help your customers needs to be very flexible depending upon how those customers are reacting in real time.
I always want to read the script and know everything and at least understand the context of the world that you're in and why you're there and all that stuff. It's good to know something. I like to know, but I've never been one of these, 'Just show me my stuff,' no, I like to know what the whole picture is so I can understand how I fit into it.
I do not want to know what you will hope for. I want to know what you will work for. I do not want your sympathy for the needs of humanity. I want your muscle. As the wagon driver said when they came to a long, hard hill: ‘Them that’s going on with us, get out and push. Them that ain’t, get out of the way’.
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