Obviously, I rep Jamaica. I'm a first generation born Jamaican-American. My parents are born and raised in Jamaica, my grandparents are born and raised in Jamaica, my other family still lives in Jamaica, and I still go back there.
Business has to give people enriching, rewarding lives...or it's simply not worth doing.
It can be easy to become 'friends' or 'connected' with someone in a digital world, but it requires thought and strategy to convert social media connections into rewarding business relationships.
My dad came from Trinidad to Jamaica when he was 19. He had to go to Jamaica to join the British regiment, where it was based. After Sandhurst, he returned to the Caribbean as a junior lieutenant, based in Jamaica. He met my mum and became a Jamaican citizen.
When I was 18, and when I entered my family business, I soon realised that it wasn't as easy as I thought. I had to deal with people of my father's generation. Building trust was key to doing business.
Politicians need to stop the violence because it has become a way of life in Jamaica. It's the thing to do - be violent in Jamaica.
I went to Jamaica for six months, and in Jamaica there was a lot of stillness.
It hasn't always been easy, but you get to a point where you're not doing the solo stuff with any kind of expectation in terms of commercial or a business outcome, you're doing it because you believe in this.
We're in the doing business, or acting business and creating business. We're not in the results business, so we don't have any control over what the result is. My reward comes in the doing of it.
I mean the business is just so rough man, people always think the business is easy, and the business is very rough. This is probably the worst business that you can get in, as far as, business-wise.
Traveling is a part of the business. I think it's really the hardest part of the business because the wrestling part is the easy part - something I love and enjoy doing.
Companies doing "business as usual" have to get baseline data on their impact and simultaneously understand what the impacts are. The larger the company, the more challenging that can be - so I empathize with the arduousness of the process. But it can be an exciting and rewarding challenge for all those involved, particularly when you can show progress.
Some of the hard part of coaching is to be able to drag people over to the next side. People are comfortable with doing business a certain way. When that business kind of shifts to get people to change, it's not easy. It's a process.
When you see a Jamaica video, it's always the hood. Everybody in the video's got guns, and the world looks at it like that's what Jamaica's about. And it affects the economics of the music.
Recording in Jamaica is like nothing else. The studios are always closed in America. But in Jamaica, the studio doors are wide open, and there's music blasting out in the street. You can see the reaction of people immediately.
I've been in Africa, America, moving around a lot. It's helped me to open up my mind. I was born in Jamaica; I've lived all my life there and got all I could from Jamaica. But I needed to be somewhere else to grow.