A Quote by Michael Moss
It's not just a matter of poor willpower on the part of the consumer and a give-the-people-what-they-want attitude on the part of the food manufacturers. What I found, over four years of research and reporting, was a conscious effort... to get people hooked on foods that are convenient and inexpensive.
Related Quotes
What I found, over four years of research and reporting, was a conscious effort — taking place in labs and marketing meetings and grocery-store aisles — to get people hooked on foods that are convenient and inexpensive.
Judaism is not just a religion but a people, and the food and customs of one part of the people is connected to the other part of the people. They are part of a larger story.
As people strengthened their willpower muscles in one part of their lives—in the gym, or a money management program—that strength spilled over into what they ate or how hard they worked. Once willpower became stronger, it touched everything.
Everyone works hard when they want to, when they get quick results, when it's convenient to put forth effort. The best work hard when they don't want to, when it's inconvenient to give it that little extra effort... and that extra effort might be just what they need to place them on top.
That's what I think people sense when they get hooked by surfing - hooked by their relationship with the ocean. All of a sudden, they're part of something that's bigger than them.
What is difficult to understand is that without conscious effort, nothing is possible. Conscious effort is related to higher nature. My lower nature alone cannot lead me to consciousness. It is blind. But when I wake up and I feel that I belong to a higher world, this is only part of conscious effort. I become truly conscious only when I open to all my possibilities, higher and lower. There is value only in conscious effort.
I'm part of the consumer culture... I'm just using the space I am given to express something that is out of the space so I'm part of the consumer system but I'm advocating stepping out. Which is a contradiction but I could be part of he consumer system and say, 'let's consume even more.'
What I've learned in 40 years of consumer reporting is that the market is imperfect, and some people get ripped off.
We can use decision-making to choose the habits we want to form, use willpower to get the habit started, then - and this is the best part - we can allow the extraordinary power of habit to take over. At that point, we're free from the need to decide and the need to use willpower.
We can use decision-making to choose the habits we want to form, use willpower to get the habit started, then - and this is the best part - we can allow the extraordinary power of habit to take over. At that point, were free from the need to decide and the need to use willpower.
I would say, probably 7 or 8 years into my cooking career, it stopped being about just food for me. Food's really fun, but I've always been about people, and I realized that food is just a really convenient tool for me to connect people and bring them together.
My favorite part of the film business is the research part, with the access we get from people who are excited to be involved and the things we get to see and do, which we're not normally going to get in everyday life.
The hardest part was getting the window net hooked back. I didn't think I was ever going to get it hooked. I finally got it hooked. If I'd known that I wouldn't have tried to hook it.
You just get out there and be what you want to be. That's part of evolving and part of staying true to yourself - part of remaining alive in a real authentic, long-term sense creatively: not listening to what other people tell you to be.
The traditional fast food model is built on buying the cheapest ingredients - and that usually means poor-quality, heavily processed foods. But you can use quality ingredients, cook food using classic cooking techniques, and still serve something that's fast and inexpensive.
People say they wish they were Michael Jordan. OK, do it for a year. Do it for two years. Do it for five years. When you get past the fun part, then go do the part where you get into cities at three a.m. and you have fifteen people waiting for autographs when you're as tired as hell.
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