A Quote by Michael Rapino

You look at the Rolling Stones. It had the lips, the logo and the style. You look at Jay-Z, who I think is probably the smartest brand marketer I've ever met. These people understand the core of what their brand is and what their fans want.

Michael Rapino

Quote Topics

Brand Core Ever Fans Had Jay Jay-Z Lips Look Marketer Met People Rolling Rolling Stone Rolling Stones Smartest Stones Style Think Understand Want

Quote Author

Michael Rapino
American - Businessman

I think the secret of my brand is that I speak to the guys who just get it. They don't want something all logo'd and tricked out. But they go to the gym. They still go out; they want to look hot. And they want an upgrade, but they don't want to look like their dad.

Michael Bastian

If you look at companies with upside potential, Twitter's right there. They've established a brand in a world where it's extremely difficult to establish a brand. It's a global brand, people recognize it, people want to let you know what their Twitter handles are, etc.

Steve Ballmer

Yeah, every artist I think should look at themselves as a brand because the more appealing your brand is, the more money you can make off your brand.

Lil Jon

Brand is much more than a name or a logo. Brand is everything and everything is brand

Dan Pallotta

I don't think of myself as a brand, simply a designer. A fashion designer who is married to an artist and together we have woven a body of worth through the years - with hopefully a recognizable signature. I look forward to one day becoming a brand... But that takes a business structure with brilliant business people to run it. I do look forward to that chapter in our life.

Isabel Toledo

The message behind every brand that's plus size is about making a woman feel confident in any shape or size. Now straight size, it's all about the signature brand and how to look good in that one brand, and not necessarily how to look good for yourself.

Hayley Hasselhoff

I talk to younger actor types, and they bring up that word, 'brand,' and it's like, 'All right, if that's the way you want to look at yourself.' Diet Pepsi's a brand; you're a human being.

Zach Galifianakis

I understand what my brand is. My brand is not my information. My brand is me and what I say is secondary to who I am.

Larry Winget

We really want Barstool Sports to be a brand that means something. It doesn't just have to be myself... you see the logo, that bar stool and the stars around it, and you know you're getting a certain type of vibe, a certain type of brand.

Dave Portnoy

If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story.

Simon Mainwaring

People from all walks of life and all over the world look at me and know my humble beginnings and know that everything I've done has been through hard work. People respect me as a marketer and brand builder.

Sean Combs

Somebody I love and have a huge amount of respect for once told me something that, to this day, I don't really think I understand. It was probably toward the end of Harry Potter, and they were talking to me about afterwards and that kind of stuff. And they were saying, "You need to think of yourself as a brand and you need to protect that brand." I just don't understand what that really means in terms of being an actor, and I also think I would find that a slightly soul-destroying way to look at myself.

Daniel Radcliffe

Brands are useful ways of short-handing practically anything - look at the way Tom Wolfe first used brand name lists to sharpen up a character and a situation. Look at the most brand-referenced novel, Bret Easton Ellis's 'Glamorama.

Peter York

That might be the old model: to get a fixed fee. You have to start to think about other models and how they can generate interest - what it can do for a brand in the future - and about the fact that revenue can also be generated in many other ways... Just look at the one and a half million people at the free Rolling Stones concert in Cuba. And Cuba is not Central Park! So just use your imagination as to what kind of revenue can be made.