A Quote by Michael Schudson

Even if, as is generally the case, everything that the ad says about the product is scrupulously honest, or at any rate scrupulously avoids outright dishonesty, the implication of the direct address of most commercials - that the announcer speaks with the viewer's welfare at heart - is fraudulent.

Michael Schudson

Quote Topics

About Ad Address Announcer Any Case Commercials Direct Dishonesty Even Everything Fraudulent Generally Heart Honest Implication Most Outright Product Rate Says Speaks Viewer Welfare

Quote Author

Michael Schudson
American - Sociologist

The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture?

Jef I. Richards

It is possible that the scrupulously honest man may not grow rich so fast as the unscrupulous and dishonest one; but the success will be of a truer kind, earned without fraud or injustice. And even though a man should for a time be unsuccessful, still he must be honest: better lose all and save character. For character is itself a fortune. . . .

Samuel Smiles

To be scrupulously honest, I only met Noel Coward twice in my life, and then briefly, but I heard so much about him at home when I was growing up that I always felt I knew him well.

Michael Korda

The chief characteristic of 'The Tribune' under Greeley was an aggressive and even ostentatious purity. 'Immoral and degrading police reports,' and any notices of the existence of the theater, whether in news or advertising, were at first scrupulously excluded.

Elmer Davis

When even the scrupulously detached BBC is exhorting us to talk to God, you know something is going on.

Nick Hornby

I lay my head on his chest and listen to his heart beating, solid and sure.....he reads me so well. He's known about my emotional empathy since we were children. Nothing disturbs him...Few can lie to me... I don't know the truth, only that there is a lie. It takes a scrupulously honest man to love me. That's my Sean. We learned to trust each other completely before we were old enough to have learned suspicion.

Karen Marie Moning

Be scrupulously truthful, even if the truth is inconvenient, for it is more inconvenient when you try to conceal it.

Bertrand Russell

I like Scottish people because they feel very true. They're always level and straight. They get a reputation for being hardened because of it, but I find them to be scrupulously honest people.

Rupert Friend

Collage is a supersensitive and scrupulously accurate instrument, similar to a seismograph, which is able to record the exact amount of the possibility of human happiness at any period.

Max Ernst

I had the good fortune to begin my legal career as a law clerk for a judge who really epitomized open-mindedness and fairness. He read the record in detail in every single case that came before me; he insisted on scrupulously following precedents.

Samuel Alito

The copy of an ad is merely a punning gag to distract the critical faculties while the image of the product goes to work on the hypnotized viewer. Those who have spent their lives protesting about 'false and misleading ad copy' are godsends to advertisers, as teetotalers are to brewers, and moral censors are to books and films. The protesters are the best acclaimers and accelerators. Since the advent of pictures, the job of the ad copy is as incidental and latent as the 'meaning' of a poem is to a poem, or the words of a song are to a song.

Marshall McLuhan

The wise screen writer is he who wears his second-best suit, artistically speaking, and doesn't take things too much to heart. He should have a touch of cynicism, but only a touch. The complete cynic is as useless to Hollywood as he is to himself. He should do the best he can without straining at it. He should be scrupulously honest about his work, but he should not expect scrupulous honesty in return. He won't get it. And when he has had enough, he should say goodbye with a smile, because for all he knows he may want to go back.

Raymond Chandler

I'm a very direct person just generally. I don't use a lot of words unnecessarily. I try to get to the heart of the issue, address it and go on to the next thing.

Marcia Fudge

Honesty is the cornerstone of character. The honest man or woman seeks not merely to avoid criminal or illegal acts, but to be scrupulously fair, upright, fearless in both action and expression. Honesty pays dividends both in dollars and in peace of mind.

B. C. Forbes

One thing we have endeavoured to observe most scrupulously, namely, never to depart from the strictest facts and, in dealing with the difficult questions that have arisen during the year, we hope that we have used the utmost moderation possible under the circumstances.