A Quote by Michael Schudson

It is very likely that many firms spend more on advertising than, for their own best interests, they should.

Michael Schudson

Quote Topics

Advertising Best Best Interests Interests Likely Many More Own Should Spend Than Very

Quote Author

Michael Schudson
American - Sociologist

We're not going into advertising. But we see the future battleground existing between ourselves, digital firms, and media-buying firms.

Richard Edelman

We tell the for-profit sector, 'Spend, spend, spend on advertising until the last dollar no longer produces a penny of value,' but we don't like to see our donations spent on advertising in charity. Our attitude is, 'Well look, if you can get the advertising donated (at four o'clock in the morning) I'm okay with that, but I don't want my donation spent on advertising, I want it to go to the needy,' as if the money invested in advertising could not bring in dramatically greater sums of money to serve the needy.

Dan Pallotta

I made a mistake in presuming that the self-interests of organisations, specifically banks and others, were such that they were best capable of protecting their own shareholders and their equity in the firms.

Alan Greenspan

Studies indicate that these children are more susceptible to advertising and even less likely to understand the purpose of this advertising.

Bob Filner

The money we spend on education should follow the choice of the parents, not the choice of educrats, bureaucrats, politicians, who, unfortunately, have been manipulating this process in their own career interests, not in the interests of our young people.

Alan Keyes

When I tell you not to marry without love, I do not advise you to marry for love alone: there are many, many other things to be considered. Keep both heart and hand in your own possession, till you see good reason to part with them; and if such an occasion should never present itself, comfort your mind with this reflection, that though in single life your joys may not be very many, your sorrows, at least, will not be more than you can bear. Marriage may change your circumstances for the better, but, in my private opinion, it is far more likely to produce a contrary result.

Anne Bronte

Democracy is nothing more than an experiment in government, more likely to succeed in a new soil, but likely to be tried in all soils, which must stand or fall on its own merits as others have done before it. For there is no trick of perpetual motion in politics any more than in mechanics.

James Russell Lowell

The more informative your advertising, the more persuasive it will be. Before people making a buying decision, they have many questions. For example, why they should buy from you, why your product is better than other similar products, why they should trust you, and why they should buy it now, etc.

David Ogilvy

For every $1 advertisers spend advertising something healthful like apples, they spend $500 advertising junk food.

Raj Patel

I like to have success experiences rather than failure experiences. So I'm more likely to compete in things I'm good at, and more likely to spend time on the things I expect to succeed at.

Park Dietz

In the matter of a difficult question it is more likely that the truth should have been discovered by the few than by the many.

Rene Descartes

Exporting firms are more productive and pay higher wages than their domestically focused counterparts, especially in places like Sub-Saharan Africa. If firms manage to thrive in world markets, they tend to increase their productivity even more.

Arancha Gonzalez

Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.

Michael Schudson

If Theresa May is a white woman who is very well-educated and very wealthy, she's more likely to act in the interests of, say, a very wealthy white man than she is a working class poor black or immigrant woman.

Dawn Foster

There has been opposition to experimenting on animals for a long time. This opposition has made little headway because experimenters, backed by commercial firms that profit by supplying laboratory animals and equipment, have been able to convince legislators and the public that opposition comes from uninformed fanatics who consider the interests of animals more important than the interests of human beings.