A Quote by Michael Schudson

Advertising generally works to reinforce consumer trends rather than to initiate them.

Michael Schudson

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Advertising Consumer Generally Initiate Rather Reinforce Than Them Trends Works

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Michael Schudson
American - Sociologist

I think of Google as a set of overlapping things. It's a consumer platform, consumer phenomenon of which search is its fundamental activity, but there are many other things you can do than search... I think of Google as an advertising company who services the broader advertising industry in the ways that you know.

Eric Schmidt

We need to be in front of consumer trends and translate those trends into insights and foresights.

Denise Morrison

I wish to create trends rather than follow them.

Li Bingbing

Google and Facebook, each in their own way, have revolutionized the delivery of advertising based on search and social networking, creating a sort of anti-Spam: targeted, relevant ads that a consumer might actually welcome rather than spurn.

Marcus Buckingham

The smartest advertising is the advertising that communicates the best and respects the consumer's intelligence.

Lee Clow

But I'd rather help than watch. I'd rather have a heart than a mind. I'd rather expose too much than too little. I'd rather say hello to strangers than be afraid of them. I would rather know all this about myself than have more money than I need. I'd rather have something to love than a way to impress you.

Po Bronson

It's still true that literary works by women, gays, and writers of color are often framed as specific, rather than universal, small rather than big, personal or particular rather than socially significant.

Cheryl Strayed

The message of body acceptance built on Jennifer Lawrence's soundbites only empowers those who are willing to ignore the fact that her statements reinforce our current cultural views rather than subverting them.

Jennifer Armintrout

I like to do movies that provoke rather than reinforce conservative values.

Steve Coogan

Initiate giving. Don't wait for someone to ask. See what happens - especially to you. You may find that you gain a greater clarity about yourself and about your relationships, as well as more energy rather than less. You may find that, rather than exhausting yourself or your resources, you will replenish them. Such is the power of mindful, selfless generosity. At the deepest level, there is no giver, no gift, and no recipient . . . only the universe rearranging itself.

Jon Kabat-Zinn

We aren't into the consumer space because that space is largely dominated by search and advertising, and it has a consumer face to it.

Jack Dangermond

Trends in circulation and advertising - the rise of the Internet, which has made the daily newspaper look slow and unresponsive; the advent of Craigslist, which is wiping out classified advertising-have created a palpable sense of doom.

Eric Alterman

Rather than simply interrupting a television show with a commercial or barging into the consumer’s life with an unannounced phone call or letter, tomorrow’s marketer will first try to gain the consumer’s consent to participate in the selling process.

Seth

But in terms of the code by which we go to market - it's not telling kids to supersize, we're not selling them, generally, products, in the advertising we do to them.

Jim Cantalupo

Technology has allowed the creation of media echo chambers, so that a person can reinforce, rather than debate, viewpoints.

Richard Edelman

The effectiveness of advertising depends on the amount and kind of product information available to consumers... advertising will be more successful the more impoverished the consumer's information environment.

Michael Schudson

A Quote by Michael Schudson

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