A Quote by Michael Seibel

People think they need to hire someone to do their PR, but 99 percent of PR in the early stages is stuff you can do yourself. It's just like business development - there's the warm-up intro, followup to build relationships, then add something of value.
The biggest PR hack you can do, is not hire a PR firm.
PR only works for big names, because they've already achieved something. If you're talking about an ordinary person, what would your PR machinery do where there's no product in the machine?
It's hard to juggle being a businessperson with being a creative person. You have to organize yourself - PR needs me for PR, and the licensing division needs me for licensing, the bridal people need me for bridal.
Industry people do know when a PR movement plays out. The issue is that it is an insult to our intelligence when those who are doing the PR thing presume that we are not wiser.
Relationships matter above all, and that you build relationships by making yourself useful, not annoying. The PR practitioner should focus on providing helpful service to the journalist whenever possible. Help them source good story ideas, provide sources with intelligent contributions to make, thank them for their time and attention.
Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.
Whatever I have is because of the people who are watching me. I don't have a PR agency, I don't have a manager, and I don't even have a professional portfolio. People who hire me are people who, just like the audience, have just seen me in a small role here or in an ad there.
I think sometimes you get too caught up in the business side, and you make compromises, and then the brand becomes unexciting. I think in the early stages you have to be bold. You have to define yourself. Everyone wants to understand who you are and why you're here. I think the best brands are forever surprising people.
When you write an album and you're writing about relationships, the stuff that I've been through in my relationships, 99 percent of it is really good, but it's that one percent that always inspires you to write a song.
The mistake isn't releasing something bad. The mistake is to launch it and get PR people involved. You don't want people to start amping up expectations for an early version of your product. The best entrepreneurship happens in low-stakes environments where no one is paying attention, like Mark Zuckerberg's dorm room at Harvard.
We can't make a decision based on PR value. We have to do what we think is right.
I'd bet Sony has some similar stuff up their sleeves they're just playing on the internet outrage for free PR. You're all being played!
As someone who came to New York in the 1970s, I was, like so many of my friends, a certified member of what we now call the 99 percent - and I was a lot closer to the bottom than to the top of that 99 percent. At some point during the intervening years, I moved into the 1 percent.
Jeff Bezos buys the Washington Post. I think a lot of this is the PR value. Look at what we're doing here. We are talking about how Jeff Bezos cares about the poor. And for some people that's all you need.
Relationships are the key element to Press & PR
I basically look at PR as something you do if there's an object in mind. But my ego doesn't need it.
This site uses cookies to ensure you get the best experience. More info...
Got it!