A Quote by Michael Short

Some things transcend politics and policy and the lust for power. Truth, honesty, integrity, decency and fairness are immutable values. They are the ethical substance of life. They ought to be cherished. To sell them out is to sell one's soul.
Ads sell more than products. They sell values, they sell images. They sell concepts of love and sexuality, of success and perhaps most important, of normalcy. To a great extent, they tell us who we are and who we should be.
Excellence calls for character . . . integrity . . . fairness . . . honesty . . . a determination to do what's right. High ethical standards, across the board.
I sell bikinis. I sell comforters. I sell Cam'ron pillows. I sell a bunch of things off my likeness, and it all came from music, so it's definitely a blessing.
Politics are the same old thing. We elect people, we put them in office, and guess what they do? They sell us out. They sell us down the river, and we pay for it.
Freedom is necessary for honesty, honesty for integrity, integrity for power, power for creativity, and all of them for intimacy.
Politics is not really politics any more. It is run, for the most part, by Madison Avenue advertising firms, who sell politicians to the public the way they sell bars of soap or cans of beer.
That's why, to this day, K.I.S.S. can sell out wherever they go... because they sell tickets, and they have that core fan base. You may not hear K.I.S.S. on the radio with a new single today. And they can still sell out anywhere.
There's no such thing as 'hard sell' and 'soft sell.' There's only 'smart sell' and 'stupid sell.'
I've heard that Oasis or Coldplay will sell tickets, but they can't sell records. They sold out Madison Square Garden in three hours. And they can't sell albums. I don't know what's going on.
If India is an emerging economy with millions of new consumers, sell them the Volvo. Sell them the Cielo car. Sell them whatever you can, hamburgers and KFCs. It?s the middle classes who have moved into being able to own a car, a refrigerator. For them there is this mantra that the General Electric refrigerator is better than some other model, that the Cielo car is fancier than the Ambassador.
Ads sell a great deal more than products. They sell values, images, and concepts of success and worth.
Would you sell both your eyes for a million dollars...or your two legs...or your hands...or your hearing? Add up what you do have, and you'll find you won't sell them for all the gold in the world. The best things in life are yours, if you can appreciate them.
Selling more of what you sell has nothing to do with what you sell. It has everything to do with your prospect's wants, needs, fears, goals, values and priorities.
Today's smart marketers don't sell products; they sell benefit packages. They don't sell purchase value only; they sell use value.
Investors... can't pick stocks that are better than average. Stocks are a good thing to own over time. There's only two things you can do wrong: You can buy the wrong ones, and you can buy or sell them at the wrong time. And the truth is you never need to sell them.
When you sell a man a book, you don't sell him 12 ounces of paper and ink and glue - you sell him a whole new life.
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