A Quote by Michael Wolff

How advertising is handled has always been a key distinction between low and high order publishing. The higher you stood, the more separate you were from advertising, and, in the logic of snobbery, the greater a premium price the top brands would pay to be in your company.

Michael Wolff

Quote Topics

Advertising Always Been Between Brands Company Distinction Greater Handled High Higher How Key Logic Low More Order Pay Premium Price Publishing Separate Snobbery Stood Top Were Would Your

Quote Author

Michael Wolff
American - Author
Born: August 27, 1953

Users want relevant content as advertising. As a result, the distinction between advertising and content is going away. All that matters to a user is relevancy.

Shailesh Rao

There are huge advertising budgets only when there's no difference between the products. If the products really were different, people would buy the one that's better. Advertising teaches people not to trust their judgment. Advertising teaches people to be stupid.

Carl Sagan

Booksellers are tied to publishing - they need conventional publishing models to continue - but for those companies, that's not the case. Amazon is an infrastructure company; Apple sells hardware; Google is really an advertising company. You can't afford as a publisher to have those companies control your route to market.

Nick Harkaway

At Verizon, we've been strategically investing in emerging technology, including Verizon Digital Media Services and OTT, that taps into the market shift to digital content and advertising. AOL's advertising model aligns with this approach, and the advertising platform provides a key tool for us to develop future revenue streams.

Lowell McAdam

The ingredients for great advertising haven't changed since the 'Mad Men' era: Brands win if their advertising is relevant and people like it.

David Droga

Advertising holding companies used to boast about their share of the advertising market. Now they are proud of how much of their business is not in advertising.

Maurice Saatchi

PC Internet advertising and mobile advertising - there are some key differences. One, the ability to target is phenomenally high in the mobile space because the information... that one has about the kinds of things that you're doing on the phone is better.

Naveen Tewari

We tell the for-profit sector, 'Spend, spend, spend on advertising until the last dollar no longer produces a penny of value,' but we don't like to see our donations spent on advertising in charity. Our attitude is, 'Well look, if you can get the advertising donated (at four o'clock in the morning) I'm okay with that, but I don't want my donation spent on advertising, I want it to go to the needy,' as if the money invested in advertising could not bring in dramatically greater sums of money to serve the needy.

Dan Pallotta

Advertising is a conscienceless industry, populated by cowards and idiots, that warps and drains everyone. It eggs on the worst in all of us. If I could eliminate either advertising or nuclear weapons, I would choose advertising.

George Meyer

I do think the best thing for companies like Google and Facebook, if they are afraid of this ethical trap of advertising, is they should start letting people pay who want to pay and avoid some of the advertising.

Tim Wu

I'm a photographer and my pictures are used in advertising campaigns. But I don't do advertising. Do you hear me? I take pictures. I'm not an advertising agency. I'm not an advertising man.

Oliviero Toscani

For any company whose business model is advertising, or engagement-based advertising, meaning they care about the amount of time someone spends on the product, they make more money the more time people spend.

Tristan Harris

I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind of advertising never had to sell anything in their lives

David Ogilvy

High calls low and low calls high. I tell you, if you were in such dire straits as I was, you too would elevate your thoughts. The lower you are, the higher your mind will want to soar.

Yann Martel

Advertising is the best insurance that you can take out on your business. You can buy fire insurance on your stock of goods, but no company will issue a policy covering your business, the good will as they sometimes call it. You must insure yourself, and the best way to do it is by advertising. Good advertising kept up for a number of years gives you something that no fire can take away.