A Quote by Mickey Drexler

I've yet to see a correlation in my industry between great social media and great numbers. — © Mickey Drexler
I've yet to see a correlation in my industry between great social media and great numbers.
Social media is a great way to get customers. Time is money. If you do this right, it costs money. But social media is great because you put stuff out there and see if it works almost immediately. You can test to see if it will be effective for your company. It's easy if you hit a nerve and talk about something people are interested in. It's easy for them to share with their friends.
You've got to be very cognizant of the correlation between social media links and business because they don't always correlate as highly as people would like.
Social media is a great way to get discovered in the industry because it's free, it's worldwide, and everyone's on it - a very powerful combination.
There is a great correlation between music and images.
There's the good and the bad aspects to Social Media. What I do find great is how much social media has changed businesses and the way they structure their marketing.
I think people see the social media numbers, and the assumption is made that we're running a campaign that is just social media, but I think we're running a very old-school campaign.
I know how to market a lot through social media. My social media, the numbers is crazy.
People in my industry [PR] would like people to believe we have ways to control social media. But that's one of the great swindles.
There is no debate that social media is a great tool for networking with others in our industry. It can lead to friendships, support, and serendipitous connections with reviewers, agents, reporters, or editors.
Certification programs for social media are blossoming as a response to the demand for more social media training. Both industry professionals and recent graduates are tapping into tactical training programs to help them stay up to date as the industry grows.
One thing I think is great is that if you use social media really well - in a natural, personal way - you can kind of see what's missing. You can see when you're bored of something or of someone.
Social media has been a great change. It's also a great way to disseminate comics and market them.
In many companies, the person who talks the best usually gets the job. I got snowed by a few of those people over the years. I still think communication is important, but I don't think there's always a correlation between being a great communicator and other virtues that make for a great leader.
If I ask you to write down the last 4 digits of your social security number, and then take you out to lunch and ask you how many dentists there are in Manhattan, there's going to be a high correlation between those two numbers. What happens is that the number psychologically makes you feel confident.
Social media being used to discover new artists is great. There's not a barrier to enter the industry. People can just post music and share it. And if it's good enough, and people like it, it will grow.
You know what, I don't really watch a lot of cooking shows, but what's great about them is that it inspires a lot of the younger generation so, you know, with cooking shows and reality shows and the social media, I think it really makes our industry a hotter industry.
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