A Quote by Mike Cernovich

I use trolling tactics to build my brand. — © Mike Cernovich
I use trolling tactics to build my brand.
I want to use the best technology we have at our disposal to begin to take on trolling and other nefarious tactics that give hostile voices disproportionate weight. To do everything we can to level the playing field.
There is this inherent human instinct that the usual way you control trolling is you force people to use their real identities. So there's less trolling on Facebook, for example.
Just build your brand from day one, man. Your brand is your name, basically. A lot of people don't know that they need to build their brand, your brand is what keeps you moving.
On average, it takes as much as $100 million in paid media for a brand to be a household name in America. Marketing partnerships are the best form of off-balance sheet financing one can ever find. Smart startups use this technique to scale their companies and build their brand equity.
Wouldn't it be so cool if we could use the Internet to build a better beauty brand?
Your brand is your name, basically. A lot of people don't know that they need to build their brand; your brand is what keeps you moving.
The greatest legacy that I can have is to build a brand that lives beyond me and stays true to the DNA of the brand.
Never compromise on hiring the best talent. Build value, not valuation. We have never used tactics like giving discounts, cashback to make customers use our product. This way no one can create a sustainable business.
I always disagreed with the separation of the name and the brand and the person To build on that name and brand is one thing. To divorce the name and the brand from the person was not an approach that I agreed with.
To succeed in business, you must build a brand and never destroy it. One competitive advantage I had when I ventured into manufacturing was my brand “Dangote,” which I diligently built in the course of my trading commodities.
Don't wait till you are big before you begin building your brand. Build a brand from scratch alongside your business.
The more success I have with track and field the bigger my brand is. So I would say I'm more of a brand now, trying to build for the future.
What we have wanted to do is build an amazing brand experience and an amazing way that people can engage with the brand.
In a physical contest on the field of battle it is allowable to use tactics and strategy, to retreat as well as advance, to have recourse to a ruse as well as open attack; but in matters of principle there can be no tactics, there is one straight forward course to follow and that course must be found and followed without swerving to the end.
Microsoft Mobile Oy is a legal construct that was created to facilitate the merger. It is not a brand that will be seen by consumers. The Nokia brand is available to Microsoft to use for its mobile phones products for a period of time, but Nokia as a brand will not be used for long going forward for smartphones. Work is underway to select the go forward smartphone brand.
We're a brand, but I think the difference is that we know we're a brand and we take advantage of that for our own benefit. We use it for us, not for other people.
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