A Quote by Mike Moran
Search marketing, and most Internet marketing in fact, can be very threatening because there are no rules. There’s no safe haven. To do it right, you need to be willing to be wrong. But search marketing done right is all about being wrong. Experimentation is the only way. No one really knows whether that page will rank #1 in Google; no one really knows which paid search copy will get the highest click rate. Even experts can’t tell you which content will attract the most links. You just have to try it and see.
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This is not your father's marketing. Instead of "do it right no matter what", search marketing demands that you "do it wrong quickly and then fix it".
Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there.
We are now in a situation in which we will have to rely on market forces to maintain a free and open Internet. And nobody really knows whether that will work or not. One thing we do know is we didn't need to do this to ourselves. This was a solution in search of a problem.
Search is the means through which we navigate the Web. If your business is not visible in search it is difficult for it to be found by your customers. Search, above all else, is marketing, and it is undergoing a massive change.
Remember, when you go to YouTube, you do a search. When you go to Google, you do a search. As we get the search integrated between YouTube and Google, which we're working on, it will drive a lot of traffic into both places. So the trick, overall, is generating more searches, more uses of Google.
I think humanitarians really feel very awkward and embarrassed about marketing, but it really doesn't matter whether a shampoo gets better marketing. It does matter when a famine or a huge crisis is - oh - well, I hate to use the word 'marketed' better but, you know, is publicized in a way that will be more effective.
There is something about video marketing that helps it stay apart from the other online marketing tactics. When done correctly, all you need is one video marketing campaign to build up highly targeted traffic for a really long time.
I left Google after four years of working on Google Maps, search, and Google TV as a product marketing manager. I knew I wanted to do something on my own.
I remember at the time - right before we started Feministing.com - doing a Google search for the term "young feminism" and the term "young feminist," and the first thing that came up was a page from the National Organization for Women that was about 10 or 15 years old. And it just struck me as so odd that there was all of this young feminist activism going on, but that it wasn't necessarily being represented online, that the first things in a Google search to come up were really, really old. I think to a certain degree we really filled a gap, and that's why we got such a large readership.
The world of online marketing, where HubSpot operates, though, has a reputation for being kind of grubby. Our customers include people who make a living bombarding people with email offers or gaming Google's search algorithm or figuring out which kind of misleading subject line is most likely to trick someone into opening a message.
Search, a marketing method that didn't exist a decade ago, provides the most efficient and inexpensive way for businesses to find leads.
Search companies, which I won't mention by name, tried to do so many things at the same time, they forgot all about search. They either missed the next revolution of search or they created an opening for a Google to enter.
Google actually relies on our users to help with our marketing. We have a very high percentage of our users who often tell others about our search engine.
I wish that Google would realize its own power in the cause of free speech. The debate has been often held about Google's role in acceding to the Chinese government's demands to censor search results. Google says that it is better to have a hampered internet than no internet at all. I believe that if the Chinese people were threatened with no Google, they might even rise up and demand free speech - free search and links - from their regime. Google lives and profits by free speech and must use its considerable power to become a better guardian of it.
Content marketing is one of the most effective ways to promote your business online - but only when it's done right.
Often in companies, you'll see tensions between sales and marketing. Sales people will want to give discounts to clients because they often get paid a commission based on how much they sell. So they're always pushing to give discounts because that will increase sales. Marketing, however, is judged by overall profitability.
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