A Quote by Mike Will Made It
When I was still at Interscope, I told them about Rae Sremmurd and we were talking about signing them. I was like, 'This is the hood Backstreet Boys, the black *NSYNC. This is the most ratchet pop is gonna get and this is the most pop hip-hop is gonna get.'
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If you're a real hip-hop fan and a real street music fan, and you just love good music, you're gonna play it from top to bottom, and you're gonna get the concept, you're gonna get the story of my life, you're gonna be entertained, you're gonna dance you're gonna feel emotion, you're gonna get the truth, whether you like it or hate it.
There needs to be structures in place to do something about misrepresentation about hip hop. When awards are given out and the media talk about hip hop, they're confused because they haven't done their homework on it so you have a case where there's an award for the most pop song in the world and it's called 'hip hop'.
Nobody's gonna ever like all my music but if your talking about the core hip-hop fans that like hardcore rap, they're still gonna feel some of my stuff cuz I rap hard a lot of the time.
This is random, but I thought I was going to have the biggest Backstreet Boys fansite. I'm not even gonna lie: I thought I was gonna marry one of the Backstreet Boys, and I was gonna be his Yoko Ono.
This is the thing about hip-hop music and where people get it most misconstrued: It's all hip-hop. You can't say that just what I do is hip-hop, because hip-hop is all energies. James Brown can get on the track and mumble all day. But guess what? You felt his soul on those records.
That's what my music... I'm working on a solo record right now, it's gonna be more hip-hop than anything, like electronic hip-hop, futuristic hip-hop. I'm probably gonna be rapping on it.
I'd like to see people pay attention to the science of hip hop. The knowledge part, the political side of what hip hop could do, or where hip hop is gonna go. I always say it's gonna become universal as we become a galactic union.
I'm not gonna force something or fake something to try to get more black people at my shows. I'm not gonna do some big hip-hop crossover.
There was a point when dancing to music became cheesy after the boy band era of NSync and Backstreet Boys, but there were always those who craved that kind of visual satisfaction. K-Pop really filled that void, because it's so geared to spectacle.
When hip-hop was new and raw, it was all about being an MC. You wanted to be respected as a lyricist. But as the years passed and hip-hop became big business, hip-hop became like country, rock and pop. And so you now have people who write the songs for rappers.
I think there's something antagonistic about bedroom pop. We're reappropriating pop and saying you don't have to be an ex-Disney star to make pop music. You can be from Shepherd's Bush and have spent most of your life listening to the Smiths and still make a pop record.
I keep my hip-hop as hip-hop, my R&B as R&B and my pop as pop. The ability to cross those boundaries and do all these things effectively is not commonly done.
Sometimes it's difficult because you like some regularity in your life, but never knowing who's gonna pop up at what show, what person you might see that you don't expect to see in that city, what problem you're gonna have that night, even the problems at some of these venues, if you look at them the right way, it's an adventure. You're like a cowboy. That's the best part about being in the music industry. You get your gun and you ride your horse.
There's a need for pop. There's a need for radio. There's also a need to understand the brilliance and the depth of jazz and soul - and what hip-hop can be at its most brilliant and what hip-hop can be at its most simplistic.
Hip-Hop is diverse. But the white, capitalist producers and distributors of Hip-Hop are most interested in the Hip-Hip that is misogynist, that is Black-hating, that is pugilistic, that is to say all about fighting and war and killing and gangsterism.
I think hip hop is dead. It's all pop now. If you call it hip hop, then you need to stop. Hip hop was a movement. Hip hop was a culture. Hip hop was a way of life. It's all commercial now.
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