A Quote by Mikey Garcia
I know people say I could be the next big pay-per-view star. They say that about a lot of fighters. To reach that, it takes a lot. Not just fighting skills, but marketing, good promotion.
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I never put it to where I say, 'I'm just this big pay-per-view star,' or 'I wanna be the No. 1 pay-per-view star that got all the ratings.' No, I was just like, 'I'm gonna be a world champion. That's what I'm gonna be.'
I don't really fight for money. I don't really care about the pay-per-view. The reason why I love fighting on free TV on FOX as opposed to pay-per-view is because the demographic is a lot broader.
I want to be able to fight on pay-per-view against the big fighters and do big numbers.
I'm not a union guy in the sense that I know a lot about how they operate. But I know fighters. They are individual athletes. This is not a team sport. I think it's going to be hard to say, 'Hey, do you mind not fighting on Saturday and walking around the arena with a picket sign instead?' I just don't see it.
I get paid a lot of money to go in there and fight on pay-per-view. I'm not fighting in the street.
We're not going to do monthly pay-per-view just to do pay-per-views. We're going to build up to big fights more like the boxing model, and when the time is right, we'll do the big, big fights.
If you're not that big pay-per-view star, shut up and fight.
Doing these movies I've done with WWE, it's a different pace. It's a lot of hurry up and wait, a lot of sitting around and like the day of the pay-per-view, when you're thinking about what you can do, and then you get the payoff, the reward, that night. It's just a different animal.
I've beaten a lot of great fighters, but people say the big ones, I've lost them all. I don't want to go down as a guy who loses his big fights.
The social marketing teams of big companies will always figure out a way to advertise on Snapchat. I'd like to create a space for people who have a lot of talent but not a lot of reach.
I could have been in a house show the day before being flown in to do the Survivor Series. I'd do that pay-per-view, then fly out the next day to go do another house show. The pay-per-view just happened in the middle of a 30 or 40-day road tour. For us back then, the WWF talent, it was just another day of work, another day of being on the road.
If you look at the expenses of a great pharmaceutical company, they pay between about 10 to 15 percent of their expenses for research, but they use 30 to 40 percent of their incomes for marketing and promotion. It is not completely wrong that they spend so much, but it is not correct to say that there is a direct connection between the price of drugs and the cost of research. It could be more between the cost of marketing and the cost of the drugs.
We as footballers, like with Sancho, have a lot of power to reach other people, to be role models and to say something. What we say to people outside gives us a big chance to make a statement.
I've talked a lot about the discipline and high, high skills of the British actors as seen from my Danish point of view. But I also have to say that Peter is unusually intelligent, humble and a good friend to everyone.
If the ad is bad people get turned off. That's 125 million potential viewers, so you just killed reach. But there's also a big potential payoff. I think it does pay off because you get a lot of traffic, a lot of free public relations(in media stories). It helps position themselves for the next round of financing.
A talented executive would be somebody who knows how to surround themselves with a lot of people that will make him look good. You could say that about a politician or you could say that about a head of a major corporation or what have you. The people you surround yourself with it's very important.
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