A Quote by Milan Kundera

Business has only two functions - marketing and innovation.

Milan Kundera

Quote Topics

Business Functions Innovation Marketing Only Two

Quote Author

Milan Kundera
Czechoslovakian - Writer
Born: April 1, 1929

Because its purpose is to create a customer, the business enterprise has two - and only these two — basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are 'costs'.

Peter Drucker

Business only has two functions - innovation and marketing.

Milan Kundera

Business has only two basic functions - marketing and innovation.

Peter Drucker

There are only two things in a business that make money - innovation and marketing, everything else is cost.

Peter Drucker

Even an organization that doesn't do much work internationally will benefit from a culturally intelligent strategy to innovation. Working across different generations, business units, regions, and functions are all factors that can also influence the innovation process.

David Livermore

We have not had a ton of innovation and marketing in the concert industry, much like the record industry. We have been a fairly old-school business compared to Coca-Cola and the big packaging/marketing companies.

Michael Rapino

Mobile communications have two functions: as a safety net, and as a marketing tool. I think it'd be foolish to not carry one for safety sake. Using one for marketing is an optional activity, and I've generally stayed away from extensively using one for this purpose because it's a distraction.

Andrew Skurka

The best system I've ever seen for intellectual distribution is the direct selling business-also known as one-to-one marketing, network marketing, referral marketing or relationship marketing.

Paul Zane Pilzer

I am the CMO (Chief Marketing Officer) of Marathon Agency, a new venture with my business partner Steve Carless. It's a management, branding, marketing, and business strategy. I'm in charge of marketing and branding clients like Nick Cannon, Nicki Minaj, and more.

Karen Civil

I found marketing to be highly descriptive and prescriptive, without much of a foundation in deep research. I brought in economics, organization theory, mathematics, and social psychology in my first edition of Marketing Management in 1967. Today Marketing Management is in its 15th edition and remains the world's leading textbook on marketing in MBA programs. Subsequently, I wrote two more textbooks, Principles of Marketing and Marketing: an Introduction.

Philip Kotler

A business exists because the consumer is willing to pay you his money. You run a business to satisfy the consumer. That isn't marketing. That goes way beyond marketing.

Peter Drucker

The world of the consumer, the sheer innovation and dynamism of our culture has never been easy for marketing to keep up with, but now these are suddenly faster and much more powerful. We need a new idea and practice of marketing and of the brand.

Grant David McCracken

In a very real sense, there are only two roles in organisations: customers and suppliers. Everybody functions simultaneously in both roles, whether inside or outside the organisation the essence of good business, therefore, is the quality of the relationship between customer and supplier.

Stephen Covey

Organized business has assumed that greater profits would be pretty much of a cure-all, and it has to a major extent ignored the fact that the welfare of business rests upon the welfare of the consumers of a nation; that business or free enterprise will function in a democracy only so long as the democracy functions.

Saul Alinsky

The notion of anarchy ...means that once industrial functions have taken over from political functions, then business transactions and exchange alone produce the social order.