A Quote by Milton S. Hershey
Give them quality. That's the best kind of advertising.
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I think once I had my kids that kind of made it like, 'Look, you have to be the best you can be so they have a good example at home.' You want to give them the best food, what's best for them.
I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind of advertising never had to sell anything in their lives
I give my roosters the best of food. I give them the best of care. I give them everything they want before I ask them to sacrifice. Get a rooster comfortable, and he'll fight his ass off. That's all I ask of HBO. They just can't see that.
With the way I worked, a client can give me everything they know about something, and then I go away and come back with advertising that knocks them out of their chair. They finally understand what kind of a company they are.
There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules. They can tell you that people in an ad will get you greater readership. They can tell you that a sentence should be this short or that long. They can tell you that body copy should be broken up for easier reading. They can give you fact after fact after fact. They are the scientists of advertising. But there's one little rub. Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
It's kind of an art, going out and performing. I'd like fans to remember me as a guy who would go out and entertain them, give them quality matches, and not just the same old garbage every week.
Everything that I do in my life is geared towards my kids and their survival and giving them the best education that I can possibly give them and the best home that I can possibly give them.
The smartest advertising is the advertising that communicates the best and respects the consumer's intelligence.
I have always felt the word 'advertising' is either a diminutive or derogatory term that kind of goes with stuff people don't like, and I always felt frustrated because I felt like I was a communication artist or a media artist. The best advertising is one of the art forms of our culture.
We do not invest in advertising... So racing is the best advertising for Ferrari.
While it may be true that the best advertising is word-of-mouth, never lose sight of the fact it also can be the worst advertising.
Advertising is the best insurance that you can take out on your business. You can buy fire insurance on your stock of goods, but no company will issue a policy covering your business, the good will as they sometimes call it. You must insure yourself, and the best way to do it is by advertising. Good advertising kept up for a number of years gives you something that no fire can take away.
I'm a photographer and my pictures are used in advertising campaigns. But I don't do advertising. Do you hear me? I take pictures. I'm not an advertising agency. I'm not an advertising man.
A lot of advertising has gotten worse. I think it's kind of lost its nerve, to be honest with you. I feel like the advertising of the '60s, they were nervier. You know why? Because there was less at stake.
Political advertising ought to be stopped. It's the only really dishonest kind of advertising that's left. It's totally dishonest.
The fact is that much of advertising's power comes from this belief that advertising does not affect us. The most effective kind of propaganda is that which is not recognized as propaganda. Because we think advertising is silly and trivial, we are less on guard, less critical, than we might otherwise be. It's all in fun, it's ridiculous. While we're laughing, sometimes sneering, the commercial does its work.
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