A Quote by Mireille Guiliano

Just as established products and brands need updating to stay alive and vibrant, you periodically need to refresh or reinvent yourself. — © Mireille Guiliano
Just as established products and brands need updating to stay alive and vibrant, you periodically need to refresh or reinvent yourself.
Cities need to reinvent themselves in order to stay alive.
Brands need to reinvent themselves from time to time to stay relevant.
As brands become larger, the need to reach greater numbers of customers makes them less edgy and dilutes their unique positioning as they try to please everyone. It is therefore not surprising to find such brands go into a few years of decline before they are able to reinvent themselves.
I think that the strategy around FYI is really a corporate strategy, and that's that every one of our brands that we invest in have to matter and that we need to commit to building brands and investing in those brands, or we need to get out of that business.
Great companies need to reinvent themselves. We can do that: we can stay relevant, we can grow, and we can stay successful. It takes courage, but it's a path we've been preparing for carefully.
I am not only an athlete and sports entertainer, but also have a huge passion for fitness, beauty and fashion, so I am open to many different types of brands. When it comes to brands approaching me, I just need them to be very specific, to the point of what they want and need from me.
You need to dismount when your horse is dead. What was relevant 20 years ago is no longer relevant today. Therefore, you need to reinvent yourself.
Buy products of genuine lasting value from brands that take their manufacturing seriously. I have things that are 75 years old, like the dinner suit of my grandfather's that was made in 1933 by a tailor in Edinburgh. Clothes develop stories. You can remember where you've been through clothing that you've worn. I want products that are going to endure. I hate that we buy things that are disposable. We need to buy products with integrity.
Your business should be defined, not in terms of the product or service you offer, but in terms of what customer need your product or service fulfills. While products come and go, basic needs and customer groups stay around, i.e., the need for communication, the need for transportation, etc. What market need do you supply?
We need to kind of refresh our fear in order to refresh our understanding of how a safe place works.
Children have such vibrant minds. They need to play. They need to be creative. They need to imagine. It's so important for their sense of self discovery. And it helps them learn problem-solving.
I know some brands second-guess working with me because I'm a boy that likes makeup. I think brands shouldn't just appreciate boys that wear makeup, but they should embrace it. And I feel like some brands forget they need personality. I have plenty of it.
In terms of energy sectors, we need coal; we need oil; we need gas; we need uranium. And we need to have rules and regulations that allow those companies to stay in business.
I Need a Good Book I need a good story. I need a good book. The kind that explodes Off the shelf. I need some good writing, Alive and exciting, To contemplate all by myself. I need a good novel, I need a good read. I probably need Two or three. I need a good tale Of love and betrayal Or perhaps an adventure at sea. I need a good saga. I need a good yarn. A momentous and mightily Or slight one. But with thousands and thousands And thousands of books, I need someone to tell me The right one. -John Lithgow
Perhaps the most powerful lesson other brands can learn from Nike is the need to act in accordance with the reality of the world we live in. In a mutually dependant, intimately connected global community facing several major crises, brands need to operate with an expanded definition of self-interest that includes the greater good.
We need to walk, just as birds need to fly. We need to be around other people. We need beauty. We need contact with nature. And most of all, we need not to be excluded. We need to feel some sort of equality.
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