A Quote by Mitch Joel
Think of it more as publishing instead of marketing.Be authentic as a publisher and create content that helps you connect to everyone else...because they're already connected.
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The goal of content marketing is to create content that people actually want to read/view. If you're being blatantly promotional, there's a good chance your content marketing efforts are falling flat.
One of the nice things about publishing with Amazon is that the window for marketing is much longer than with a traditional publisher because these titles are not coming off of shelves.
I know people think that having a regular publisher is more prestigious, there is even this idea that self-publishing is a result of being snubbed. But self-publishing really appeals to me.
Content marketing is more than a buzzword. It is the hottest trend in marketing because it is the biggest gap between what buyers want and brands produce.
Content marketing needs to be at the heart of your SEO efforts. It has always been that way, but is even more so now because Google is so much more effective at understanding the context of content and how it is shared, etc.
The reason to go public is that it is a massive branding, marketing, credibility, trust-building exercise with your customers, and then it allows you to consolidate power and scale and market share. Do we want to be a huge company with a huge impact? If the answer to that is yes, the only way that that happens is by going public. It is effectively a branding event that catalyzes interest. It helps with recruiting, it helps with marketing, it helps with sales. It just helps on many dimensions. I think it's basically a litmus test for the CEO's ambition.
My favorite thing in moviemaking is to shoot in chronological order if at all possible, because it just helps for continuity and all the logistical purposes. It also helps with performance and the journey of each character, but I also think it's good for the director and everyone [else] involved.
When I was doing it, I just thought, 'I'm going to do this because it's fun.' I wasn't writing for a publisher or a publishing model; I didn't really think about it, but then, somehow, it worked out in my favor.
An actor uses his body as a tool and an instrument. In the same way a musician plays an instrument, the actor uses his body to convey feeling and emotion. An animator uses a pencil or a computer to create the same thing, the same exact way... An actor is taking words that are not his own, and he has to bring some kind of authentic life to those words. It's the same goal, to create this authentic life. Even if it's a drawing, or if it's a cartoon, you're still trying to create authenticity because, if the character emotes authentically, it has a power to connect with the audience.
I see marketing not only as a vital skill for small business success, but more importantly, as a vehicle to create art and connect deeply with and serve others to make the world a better place.
I think that's why art prevails: because it helps people in a fairly intangible, magical way feel more connected to each other.
The next evolution of content marketing is not more content; it's better distribution.
If you're a publisher and you forbid deep linking into your site, or have a paid wall or registration requirement, then you're making it hard to 'point to' your content. When no one points to your content, your content is harder to find because search uses links as a proxy for popularity.
Today's marketing success comes from self-publishing web content that people want to share. It's not about gimmicks. It's not about paying an agency to interrupt others.
I'd like to think I could physically manage doing that, but I don't think it feels authentic to the kind of performer that I am. I think that, for me, being stationary and just sort of singing the songs seems to be the most connected and authentic expression for me on stage.
It's always been most important for me to figure out "my space" rather than trying to check out what everyone else is up to, minute by minute. Technology is making it easier to connect to other people, but maybe harder to keep connected to yourself-- and that's essential for any artist, I think.
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