A Quote by Mithila Palkar
The audience is different for TV and web, but the latter offers everything for everyone.
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Theatre offers live interaction with the audience, unlike in movies and TV serials.
Web is going to become very big... The format is different in terms of its storytelling pattern and its duration. Web audience enjoys watching stuff on the go, they prefer to watch it alone. It is isolated viewing while cinema is collective viewing.
I cant predict exactly what the TV channel of the future is, but we think more and more time spent on TV is going to be around web content and web video.
It does not bother me whether my work is reaching the audience through cinema, TV or a web series.
But I don't think TV will face any threats from web series. Every medium has it's own audience.
If you think about the web, the web has been an incredible development platform, and everything today is developed on the web. In the future, everything is going to be developed with the blockchain in mind.
TV is a different animal. It's not a club set. As you said, you do short sets on TV - about five minutes. So you have to get that rhythm down and also be aware of the camera so you're connecting with the viewers at home as well as the studio audience. It's a different muscle to develop.
Downloading and Web 2.0 have famously led to new ways of accessing culture. But these have tended to be parasitic on old media. The law of Web 2.0 is that everything comes back, whether it be adverts, public information films or long-forgotten TV serials: history happens first as tragedy, then as YouTube.
... people in the newspaper industry saw the web as a newspaper. People in TV saw the web as TV, and people in book publishing saw it as a weird kind of potential book. But the web is not just some kind of magic all-absorbing meta-medium. It's its own thing.
Why call me inferior to another person just because of the platform we come from. I think the audience need to reflect on that aspect. If I work on TV, and on web as well, and even in films then why just call me a TV actor?
We look at the Web as being our basic power plant, kind of like electricity, so the Web and communicating in this fashion is second nature to us now. It's not like we go brochure, television, mail. It's Web, and then everything else. It's social media first, and everything else.
The difference between television, films and the web is that unlike the former, the latter is not appointment viewing. You decide the time you want to watch and how much you want to watch. The web is for the viewer.
The thing I like most about acting is that it entertains people. Films and TV can also offer such comfort to people... TV especially, because it's in people's homes and they can watch it at home. It offers them insights into different cultures and ideas, which I think is great.
These days, everyone is a writer, producer and movie star. You post something on the web, get enough hits, and suddenly you have TV show.
Really and truly, everyone just wants to be paid for what they've done, so they can continue to do it, and see your work in the highest production quality. TV offers that.
Katalyst is a merger of three industries. A piece of us is connected to ad agencies. Because we get the complex overlay of the social Web, we know how to engage an audience and how to make entertainment for the social Web. And we know how to gain and activate and retain an audience. So we create social networks for brands.
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