A Quote by Mo Rocca
Digital television, satellite radio, videogames, iPods - so much media. Do books even matter anymore?
Related Quotes
It doesn't matter if it's social media or radio media or television media - it's all media, and it's all marketing. It's about understanding where your fans are. And when you have infiltrated them, and they're satisfied, and there's demand, how do you grow it from there?
With digital and podcasting and the amount of radio outlets - traditional stations but with satellite radio - there's a billion ways to get your voice out.
The digital revolution has disrupted most traditional media: newspapers, magazines, books, record companies, radio.
One thing that makes me optimistic is other media from the digital world coming at radio. MTV tried to kill the radio star back in the '80s. And with all the digital services coming at us, people say it's a thing of the past - it's not.
People often lump radio and television together because they are both broadcast mediums. But radio, anyway, and the radio I do for NPR, is much closer to writing than it is to television.
Radio did not kill books and television did not kill radio or movies - what television did kill was cinema newsreel. TV does it much better because it can deliver it instantly. Who wants last week's news?
With excessive digitisation, now, everyone is making films, which is good, but the makers think that they will quickly make films in digital and bag satellite rights but television channels buy satellite rights of notable films only. If we made fewer films a year, percentage of hits would be better.
Television and radio are what I call sequential media; they're not simultaneous media. With simultaneous media, you can scan your eye down an electronic or print page and pick among six or seven stories you might like and want to read. With television and radio, you have to wait until the guy's finished talking about the balloon boy, which I don't have the slightest interest in, to find out that all hell's broken loose in Baghdad. Because they've chosen that day to start with the balloon boy.
I don't think I ever won't do radio. I feel like, between the radio, the podcast, the books, even social media, you have to be a personality eleven places now, or you're not a personality anywhere.
The advertising marketplace is moving rapidly into digital videos. We know that by 2018 it is estimated that it will be a $12.2 billion business. We've been seeing the agencies combine their digital video spend with television spend and put it under one spend and just calling it "video." The pool of money is becoming much bigger. The comparisons between television and digital video are being made much more often because you can account for who's watching, you can't fast-forward through the commercials. There's a much more intimate relationship with someone watching digital video.
Digital is a disaster. No digital radio has the correct time and they don't even agree with each other.
I prefer radio to television. Radio is a dialogue; television is a monologue. In radio, you have to interact - they put the words in your head; you build the pictures in your mind. To that extent, it is more engaging than television.
Digital media are biased toward replication and storage. Our digital photos practically upload and post themselves on Facebook, and our most deleted e-mails tend to resurface when we least expect it. Yes, everything you do in the digital realm may as well be broadcast on prime-time television and chiseled on the side of the Parthenon.
Exponential growth in access to the Internet, satellite television and radio, cell phones, and P.D.A.'s means that breaking news now reaches virtually every corner of the globe.
The Turks who live here in Germany don't get their information from German media. They read Turkish newspapers and watch Turkish television. A sort of parallel media world has developed in Germany, especially as a result of technological advances like satellite TV and the internet.
My day starts with Radio 4's Today live or 'listen again' wherever I am in the world, thanks to digital radio - I even have an app on my iPhone that receives it.
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