A Quote by Molly Qerim
TV is changing in terms of how we are consuming sports. Appointment viewing no longer exists, as between social media and the Internet, people already have the news and can get the highlights - so now people want the opinions.
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I don't know how a culture is going to evolve, but I think the way the Internet works now is, people go to the Internet to laugh and have a good time. That's why Tumblr feeds and I Can Has Cheezburger and memes get thrown into the blender with real news and sports news and politics and that stuff.
The Internet has made some phenomenal breakthroughs that are still only poorly understood in terms of changing people's ideas of us and them. If mass media, social isolation in the suburbs, alienating workplaces and long car commutes create a bunker mentality, the Internet does the opposite.
I think TV is a medium where you can be entertained, you can be informed, you can relax and you can escape whenever you want. There's no other media, exception for fictional books, where you can do that. But additional to books you also have the picture, it's not only the text and that's the reason why, in terms of getting to the heart of the people, getting to the emotions of people, TV is the ideal media to get them. There is no other media who can do that.
The world is changing and how we reach people has changed. It's no longer throwing ads on your network and putting up billboards. It's now social media and things move virally, and the networks haven't always caught up to that.
If you're a sports fan and you're home and you're washing dishes, usually your TV is on ESPN and you're just getting the highlights and keeping up-to-date with all of the sports going around, all of the news.
The pitfall of what's happening in the media is if you're under thirty, you get your news from the Internet and The Daily Show, and there's not much discrimination between what they find on the front page of The New York Times and what they find on the Internet. That's not a bad thing, in the sense that people don't get spoon - fed anymore.
You don't accomplish a lot by changing people's opinions by shoving facts down their throat. I think you change people's opinions by opening your heart up and showing the parallels between you and another person. That's how people's ideas shift.
When I was in high school, I got bullied through social media - on the Internet, on my Facebook. That was hard for me, and I think social media has made it easy for people to bully other people on-line because they can just post anything they want anonymously.
In terms of social media, I try to have my voice heard loudly in the cacophony of other influences whether from television and the Internet or social media... I want my voice to be heard in terms of the standards and values that I try to pass on to my kids.
With the Internet era and social media and politics being so out there with the lies, now you've got people denying things they're on camera doing, and then you've got people not really caring about the truth. You've got people supporting people who've done horrific things, but just don't want the other side to get any satisfaction.
They don't have a lot of appointment viewing. What television depends on, one thing 'Larry King Live' was - whether you liked it, didn't like it - it was appointment viewing.
There are ways you can find people to help you market your company on the Internet. If you have the right people helping you, you can get the word out. Newspaper and TV ads are expensive. If you can get the word out through social media, that's a big advantage.
I read the paper pretty much every day, as well as getting news from the Internet and on TV. But I don't do social media at all; I'm a Luddite from that point of view.
Because of social media, it's bridged the gap between the advertisers and fashion and allowed people to find their group. It really widens what people are viewing and allows brands to see what the public wants to see.
When the people believe that the print media and the government-controlled TV are not really reporting what is happening, then people turn away from them, and their next resort is, of course, to access the Internet and what they can get on the Internet.
I'm going to proportion more time to organizing and taking action and less time to passively consuming news that is dispiriting me. Part of this will be to get off social media. I know social media is just a tool, but we've been using it in a way that has transformed us from a nation into an audience, passively spectating our own ruin.
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