A Quote by Morris Hite

It takes good clients to make a good advertising agency. Regardless of how much talent an ad agency may have, it is ineffective without good products and services to advertise.

Morris Hite

Quote Topics

Ad Advertising Advertising Agency Agency Clients Good How How Much Ineffective Make May Much Products Regardless Services Takes Talent Without

Quote Author

Morris Hite
Businessman
Born: 1910

The traditional model for a company like Coca-Cola is to hire one big advertising agency and essentially outsource all of its creativity in that area. But Coca-Cola does not do it that way. It knows how to manage creative people and creative teams and it has been quite adept at building a network that includes the Creative Artists Agency in Hollywood, which is a talent agency.

John Kao

A court's assessment of an agency's compliance with statutory limits does not depend on whether the agency's policy is good or whether the agency's intentions are laudatory.

Brett Kavanaugh

The counsel on public relations is not an advertising man but he advocates for advertising where that is indicated. Very often he is called in by an advertising agency to supplement its work on behalf of a client. His work and that of the advertising agency do not conflict with or duplicate each other.

Edward Bernays

I have learned that you can’t have good advertising without a good client, that you can’t keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.

Leo Burnett

I have learned that you can't have good advertising without a good client, that you can't keep a good client without good advertising, and no client will ever buy better advertising than he understands or has an appetite for.

Leo Burnett

No movie becomes a hit without good reviews and word-of-mouth. No agency ever became a great brand by merely saying it was great - in advertising or by any other medium.

Rochelle B Lazarus

The ISI is above all a paramilitary organization. It doesn't do all that much collection of intelligence. It's not a very good spy agency, but it's good at running covert action.

David Ignatius

One of my jobs was at a start-up ad agency. They were trying to do things differently, work with socially conscious clients, and to really be a more creative take on advertising than the industry itself. But I noticed that what the guys at the office were circulating for inspiration still came from within the ad industry. I thought that was really counterintuitive - to only borrow inspiration from within your own industry.

Maria Popova

If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don't let it worry you; nobody has ever built a brand by imitating somebody else's advertising.

David Ogilvy

The unvarnished truth is that a trained dog is a perishable commodity. Few things are so subject to deterioration. It is almost as hard-and it takes almost as good a hunter-to keep a dog good as to make one as good. Eternal vigilance is the price of a good bird dog, regardless of who you are, or where and how virtuously you live.

Havilah Babcock

If you die without agency as a child, but you have agency in your body [in the novel], how is it to be enacted unless it is being reimagined by a writer?

Fred D'Aguiar

Good products can be sold by honest advertising. If you don't think the product is good, you have no business to be advertising it.

David Ogilvy

It's never a good thing to see a government agency talk in secret about the need to 'control protestors' - especially when that agency is charged with protecting the homeland against terrorists, not nonviolent demonstrators exercising their First Amendment rights to peaceable dissent.

Michael Hastings

My background is advertising: I moved to New York from London in 1998 to start up the U.S. office of ad agency Bartle Bogle Hegarty.

Cindy Gallop

The faults of advertising are only those common to all human institutions. If advertising speaks to a thousand in order to influence one, so does the church. And if it encourages people to live beyond their means, so does matrimony. Good times, bad times, there will always be advertising. In good times, people want to advertise; in bad times they have to.