A Quote by Muhtar Kent

A brand is a promise. A good brand is a promise kept. — © Muhtar Kent
A brand is a promise. A good brand is a promise kept.
A great brand is a promise, a compact with a customer about quality, reliability, innovation, and even community. And while the concept of brand is intangible, brand equity is far from it.
A promise kept is trust coming to life. A promise kept is more powerful than a good intention, a thought or any material comfort. A promise kept tells the other person they are valued, respected and loved.
You've got to be very insightful about your brand, who you are, and what you mean to people. You've got to be able to inspire the whole organization behind that vision, so that every touch point the consumer experiences with the brand is reflective of that same brand promise.
The Father is truly the only Promise Maker who is in earnest a Promise Keeper. A promise from God is a promise kept.
Whatever you and your team decide your new brand will stand for, deliver on that promise. That's the only way you'll ever control your brand. And beware: brands always mean something. If you don't define what the brand means, your competitors will.
Your personal brand is a promise to your clients... a promise of quality, consistency, competency, and reliability.
A brand is the promise of an experience.
Above all else, protect your brand. If you or your company doesn't live up to your brand's promise, own up to your error.
When you look at a strong brand, you see a promise.
What makes the BJP or its government of Modi a brand for the elections - it is some content that makes the brand. Hollowness cannot create a brand, chest-thumping can't create a brand. Ultimately, the quality of the product creates a brand.
Ultimately, strong branding is not just a promise to our customers,to our partners, to our shareholders and to our communities;it is also a promise to ourselves... in that sense, it is about using a brand as a beacon, as a compass, for determining the right actions, for staying the course, for evolving a culture, for inspiring a company to reach its full potential.
I promise to question everything my leaders tell me. I promise to use my critical faculties. I promise to develop my independence of thought. I promise to educate myself so I can make my own judgments.
Politicians will promise some pretty ridiculous things. They will promise a chicken in every pot. They'll promise that they'll keep Social Security solvent. They'll promise drugs for old people. They'll promise lots of stuff. But it doesn't come near the kind of promises that religion makes. The Mormons promise that if you're good while you're on Earth, you get to rule over your own planet in the afterlife. Now, there's an entitlement that goes a little bit beyond prescription drugs for old people.
Now let's repeat the non-conformists' oath: I promise to be different! I promise to be unique! I promise not to repeat things other people say! Good!
We were all born carrying a promise -- a promise to make the world better -- and there's a yearning to make good on that promise that none of us can suppress forever.
A promise made must be a promise kept.
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