A Quote by Mustard
I don't want people to think that just because I do club records, I can't do an album record or an R&B single. I can do R&B, I do pop, I do whatever - but it's still Mustard.
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I did a pop album, 'Sogno,' in 1999. I think it's important to record another pop album because many people love pop music. By this kind of repertoire, some people can later discover classical music.
I think that the reason my records are able to live forever in the club is because I actually like to be in the club. I don't go to the club to do VIP or get bottles or nothin' - I go to the club, I enjoy the people, I see what the people are vibin' off, and I see what makes me go crazy in the club also, and that has a lot of influence on what I bring to the table when I'm thinking of making a big club record.
When I was younger, definitely getting people to listen to me and believe in me. I think it's hard when you're a young girl in a record label full of male urban artists, which is definitely what Atlantic Records was and still is. Also, getting people to trust a young, female pop star that doesn't just want to be puppeteered was definitely a challenge for me.
I still want to make a pop record. I want to make a more sonically current pop record. I maybe want to make people move a little bit more.
I realized that, for me, great records always moved me with the lyrics and the melodies. And so I said, 'I think I can do it now,' 'cause I found a team of people who understand I didn't want a record that was 'drop it, pop it, shake it' just 'cause I can dance.
I take my own syrup, ketchup, and mustard, just in case of emergencies, in my suitcase. Whatever I can steal from the hotels. It's usually Heinz ketchup, and they give you a weird mustard. You don't get French's or anything; you get some sort of Dijon or some mustard. That's just for hot dogs. I don't use mustard for anything else.
Well, Led Zeppelin IV! That's it really. I'll tell you why the album had no title - because we were so fed up with the reactions to the third album, that people couldn't understand why that record wasn't a direct continuation of the second album. And then people said we were a hype and all, which was the furthest thing from what we were. So we just said, `let's put out an album with no title at all!' That way, either people like it or they don't... but we still got bad reviews!
You could have a zillion Facebook followers. Those people don't buy records. It's about a hundred to one...Record companies, they don't have any money so they see social media as the free marketing...So,...'Billy, light yourself on fire and stand upside down, and that'll market the record'. I've spent a lot of time thinking about this. I don't think people by records because of anything that happens on Facebook. They buy records cause they're friends say 'I bought this record and I love it'.
My mom had early rap records, like Jimmy Spicer. In the middle of the records was a turntable and a receiver - I used to scratch records on it - and on top was a reel-to-reel. In front of that wall were more stacks of records. It was either Mom's record or Pop's record, and they had their names on each and every one.
We made records to document ourselves, not to sell a lot of records. I still feel that way. I put out a record because I think it's beautiful, not necessarily commercial.
My whole team, it wasn't about putting the album out, it was about getting off the record company and going independent or going to another label. To the point we were like, 'Listen, just take 'Lasers.' You can have whatever percentage off the next ten records I do for the rest of my life. I just do not want to be here anymore.'
I know someone who works in a record shop where I live and I'll go in there and he'll play me "Have you heard this single?". Singles by, er the group called The Tights, so an obscure thing... and a group called, I think, er Bauhaus, a London group. That's one single. There's no one I completely like that I can say "Well I've got all this person's records. I think he's great" or "This group's records" it's just, again, odd things.
I think there's something antagonistic about bedroom pop. We're reappropriating pop and saying you don't have to be an ex-Disney star to make pop music. You can be from Shepherd's Bush and have spent most of your life listening to the Smiths and still make a pop record.
I don't think the label cares about an album... People just want their number-one record.
The only album that I listen to upon recording a new one is my 'Cry' album, because sonically, I think it's my best album to date. But other than that, I've never listened to my records, ever.
I'm not a pop rapper. That's nothing against pop music - I love pop music. I've jumped on pop records for people and still will, but I'm not a pop artist. I didn't start from there. I started in underground music. I consider myself an underground artist, as well as a producer.
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