A Quote by Nadine Gordimer

The primacy of the word, basis of the human psyche, that has in our age been used for mind-bending persuasion and brain-washing pulp, disgraced by Gobbles and debased by advertising copy, remains a force for freedom that flies out between all bars.
"Freedom" is probably the word he said more than any other. He used the word freedom constantly. I think for some his frequent calls for freedom became a cliché because he did it so often. They didn't get it, but Reagan certainly did. He thought deeply about the relationship between God and human freedom and the nonrelationship between atheistic communism and that freedom.
Even behind bars, even on Death Row, you can fail up, because life is about committing ourselves on a daily basis to the best in us. Freedom is a state of mind. Freedom is an attitude. Freedom is a spirit. You may be behind bars, but you still have the capacity to be free.
There are a lot of great technicians in advertising. And unfortunately they talk the best game. They know all the rules. They can tell you that people in an ad will get you greater readership. They can tell you that a sentence should be this short or that long. They can tell you that body copy should be broken up for easier reading. They can give you fact after fact after fact. They are the scientists of advertising. But there's one little rub. Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
Persuasion, indeed, is a kind of force. It consists in showing a person the consequences of his actions. It is, in a word, force applied through the mind.
I used to psyche myself out. Only, back then, we didn't know the word 'psyche.'
There is one expanding horror in American life. It is that our long odyssey toward liberty, democracy and freedom-for-all may be achieved in such a way that utopia remains forever closed, and we live in freedom and hell, debased of style, not individual from one another, void of courage, our fear rationalized away.
Freedom is the very essence of our economy and society. Without freedom the human mind is prevented from unleashing its creative force. But what is also clear is that this freedom does not stand alone. It is freedom in responsibility and freedom to exercise responsibility.
Freedom is not simply the circumstances that allow you to do whatever you want. Freedom is not only the opportunity to choose. Freedom is the strength of character to choose and to do what is right. With that in mind, our age is not an age of freedom, but an age of slavery. It is subtle, but it is real. The foundation of freedom is not power or choice. Freedom is upheld not by men and women in government, but by people who govern themselves.
In order to understand what is meant by the word 'brain' as it is used by neuroscientists, we must bear in mind the evidence that this organ contains in some recorded form the basis of one's whole conscious life. It contains the record of all our aims and ambitions and is essential for the experience of all pleasures and pains, all loves and hates.
Apparent contradictions between religion and science often have been the basis of bitter controversy. Such differences are to be expected as long as human understanding remains provisional and fragmentary.
We have made it our overriding ambition to escape work, and as a consequence have debased work until it is only fit to escape from. We have debased the products of work and have been, in turn, debased by them. (pg. 43, "The Unsettling of America")
Life is about committing ourselves on a daily basis to the best in us. Freedom is a state of mind. Freedom is an attitude. Freedom is a spirit. You may be behind bars, but you still have the capacity to be free. I've visited some people behind bars who are freer than Negroes I see running around every day. Being in jail, or poor, or uneducated doesn't determine how free you can be. There are really only two types of people. Either you're running scared or you're running free. I choose to run free, and you can, too, no matter what your circumstances in life.
We shall probably get nearest to the truth if we think of the conscious and personal psyche as resting upon the broad basis of an inherited and universal psychic disposition which is as such unconscious, and that our personal psyche bears the same relation to the collective psyche as the individual to society.
As human, we all have the same human potential, unless there is some sort of retarded brain function. The wonderful human brain is the source of our strength and the source of our future, provided we utilize it in the right direction. If we use the brilliant human mind in the wrong way, it is really a disaster.
Force, force, everywhere force; we ourselves a mysterious force in the centre of that. "There is not a leaf rotting on the highway but has Force in it: how else could it rot?" [As used in his time, by the word force, Carlyle means energy.]
Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.
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