A Quote by Nancy Duarte

The only way to resonate at a level that persuades is to know who you are addressing. If it's true that the Audience is the hero, you need to spend time thinking about them. Really getting to know them to the point it feels like they are a friend. May times we picture our audience as a large clump of strangers. Instead, you need to picture them as individuals standing in line to have a personal conversation with you. It's easy to persuade a friend, you need to think about your audience until you know them as a friend.
When someone says "that resonates with me" what they are saying is "I agree with you" or "I align with you." Once your ideas resonate with an audience, they will change. But, the only way to have true resonance is to understand the ones with whom you are trying to resonate. You need to spend time thinking about your audience. What unites them, what incites them? Think about your audience and what's on their mind before you begin building your presentation. It will help you identify beliefs and behavior in your audience that you can connect with. Resonate with.
I feel like there are instances and circumstances in your life that always change. You can think someone's your friend, and it could be out of convenience, or there was something in it for them, or whatever. And a year later, something happens and you really need help, or all of a sudden they have to stand up for you, and it could be inconvenient for them or not benefit them. And they don't have your back. And you're like, "Ok, that friendship was circumstantial. You were only my friend when it was easy." What's hard is you can't tell from the beginning.
You never know what an audience is going to think about something. The ones that the audience doesn't get, I tend to let them go. I don't like to dwell on them too much.
That is my way of doing things, and I wouldn't necessarily recommend this to anybody else; if you need to do technical exercises, you do them. The whole point of practicing is to get to know yourself, to know your weaknesses and to zero in on them and target them. It's not really about employing anybody else's formulas, because you really have to find what is best for you and what you need.
Audience interest is directly proportionate to the presenter's preparation. You better spend time and energy on any presentations where the stakes are high. If you are trying to close a large sale or speak at a conference to an audience of potential clients, you better be ON your game. An audience can tell how much energy you spent on your presentation, which is a reflection of how much you valued their time. If they gave you an hour of their time, you need to make it worth it to them by treating their time as a valuable asset by making the content valuable to them.
How often we say about our earthly friends, "I really would like to have a good quiet settled talk with them so that I can really get to know them." And shouldn't we feel the same about our Heavenly Friend, that we may really get to know Him? These thoughts have taught me the importance of the children of God taking time to commune daily with their Father, so that they may get to know His mind and to understand better what His will is.
I think the audience is getting it right, you know what I mean? And that's kind of rare when the artist feels like their audience understand them. But I feel like people are understanding exactly what I'm going for. And that's awesome.
The downside of being a celebrity is that people kind of know about you, and you really don't need them to know about you - you need them to know about your work.
I think the experience of getting an audience a little bit tense and shocking them with a jump scare, and then moving on it can be cheap and easy. The harder thing is to get them unnerved and disturbed in a growing way. That starts off easy and increases all the way through the picture.
If I see something I don't like about a friend, I don't stick with that friend because I don't need them.
I don't think about the audience, I don't think about what makes them happy, because there's no way for me to know. To try to think of what makes for entertainment is a very Japanese thing. The people who think like this are old-fashioned. They think of the audience as a mass, but in fact every person in the audience is different. So entertainment for everyone doesn't exist
Mothers, take time to be a real friend to your children. Listen to your children, really listen. Talk with them, laugh and joke with them, sing with them, cry with them, hug them, honestly praise them. Yes, regularly spend unused one-on-one time with each child. Be a real friend to your children.
When you're making the record, you're not thinking about an audience, but you still need them and you want them.
I believe in the science. When you think about GMOs, I spend a lot of time on them, and I understand them. But I understand that my telling people on faith may not carry the day. They need to see it, understand it, [and we need to] arm them with facts, educate them, and let them make their choices.
But the general audience, if you want to grow your audience you need to tell stories, you need to have characters, and that's how you bring them in. That's my favorite part of the business.
Once an audience feels that you trust them like you trust a friend, they do become your friends.
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