A Quote by Nandita Mahtani

Designing a car involves a lot of technical know-how as opposed to designing clothes. — © Nandita Mahtani
Designing a car involves a lot of technical know-how as opposed to designing clothes.
Fashion designing involves a lot of work, and, as opposed to the general perception, it is different from costume designing for films. While a fashion designer can take up a costume designer's role, it is not possible vice versa.
In designing a lifestyle brand, you have to know more than just designing clothes.
The same time I'm designing my collection, I'm also designing my store. It has to have brand awareness, an identity. I'm also designing the racks and the hangers, and juggling a lot of things.
In many respects, designing heirloom products means saying no to designing consumer crap that you know will not last very long.
Ergonomics is about designing for failure modes and extremes: how things break under repetition, stress or other limits. And the goal of ergonomic designis to create an alignment between the user's limits, the thing you're designing, and how people will ideally use that thing.
Everything at Apple can be best understood through the lens of designing. Whether it's designing the look and feel of the user experience, or the industrial design, or the system design, and even things like how the boards were laid out.
I think that fashion has become such a big business and with globalization we are on new territory at this point. We are not just designing for a country we are designing for a world now.
When you have the blue screen, you've got another set of eyes, eight months down the track, designing what you should have been designing on stage with the actor.
Through designing clothes, I try to bring solutions to people, and I'm interested in the everyday relationship we have to clothes.
If you're designing a hammer, it's clear that it should hit a nail. But when designing a home, it's much more nuanced. You have to make sure there are qualities that nurture and enrich human life.
Having made a real 3D movie, you realize that, right from the production design, you're designing sets that complement the 3D. You're designing interactive elements, like rain or smoke - all this particulate matter in the air enhances the 3D. But if you're shooting in 2D, you don't know about that.
The problem is Twitter is designing the metaphorical equivalent of a Toyota Prius. A car for the masses. While I want a Formula One race car.
Well, for me, it's never just been fashion designing. It's the creative challenge that keeps me going be it for my label, styling projects or interior designing.
I mean, the shoe - there is a music to it, there is attitude, there is sound, it's a movement. Clothes - it's a different story. There are a million things I'd rather do before designing clothes: directing, landscaping.
I'm into fashion and designing clothes and stuff.
Designing comes easy and quickly to me. I don't need to spend hours to complete an X amount of work for me. I feel designing is in me.
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