A Quote by Nani

There was a notion that I could do only niche films like 'Yevade Subramanyam' or 'Krishna Gaadi'... I wanted to break that and draw in a larger audience so that next time I do a so-called niche film, more people might come out to watch it.
We are in niche consumption mode, but 'niche' doesn't mean 'small' anymore. Niche can mean focused, and particularly with the Web, which is a global audience... you can have something niche and still get 10 to 15 million views.
We are in niche consumption mode, but 'niche' doesn't mean 'small' anymore. Niche can mean focused, and particularly with the Web, which is a global audience you can have something niche and still get 10 to 15 million views.
Just like multiplex theatres, the industry had become divided, making films that alienated one kind of audience or another. It was really time to come out of the niche and make something that, at a certain level, clicked with everyone. 'Wanted' did just that. It opened the gates once more.
Many people decide to jump from niche to niche, as they cannot find success immediately with the niche that they have chosen for their online business.
Film used to have to be niche and find its audience in a little art house cinema, and TV had to work for everybody. And now it's kind of flipped where there's so many platforms that TV can be incredibly niche.
A movie is a mass consumption product. I have got no delusions about being niche. I don't want to be niche. Though in the earlier part of my career I was into niche cinema, doing independent films - and I do have a revolutionary bent of mind - but you cannot make a change from outside; you have to be a part of it.
'Looking' was always a niche show for a niche within a niche. It's a gay-themed show, so you're not going to get millions of straight people watching it - that's the inevitability of it.
Of course, you have to think of the audience. You cannot make an obtuse film that only appeals to a small niche section of the audience.
With the success of 'Yevade Subramanyam' and 'Bhale Magadivoy,' the audience's faith in me has increased, which is a good sign.
There are obviously people who want to be very niche, but I think for the most part everybody is trying to reach a larger audience.
The hardest part about gaining any new idea is sweeping out the false idea occupying that niche. As long as that niche is occupied, evidence and proof and logical demonstration get nowhere. But once the niche is emptied of the wrong idea that has been filling it:; once you can honestly say, "I don't know", then it becomes possible to get at the truth.
I don't do anything for the money. I don't need to. I could have retired after White Zombie and been just fine. Money doesn't matter. But there is still a good living to be made, even in the niche. The funny thing is, as time goes on, the niche stuff gets bigger and bigger.
The whole [scientific] process resembles biological evolution. A problem is like an ecological niche, and a theory is like a gene or a species which is being tested for viability in that niche.
I've never watched my films with an everyday audience so it was really crazy to watch people clap at the end of my film - with no one there, no actors, no people from the film. It was just a spontaneous reaction, so I thought that was probably the best compliment you could get from an audience.
One of the main pitfalls of any theoretically "niche" show is that you spend too much time on the "niche" and not enough time on the "show."
One has to create music with mass appeal and not something which is niche. With niche music, you will only go a small distance.
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