A Quote by Nani
Sometimes we postpone releases because of another big film or some other reasons. In the end, the big film, too, postpones, and the impact is on the small films. So once you decide on a release date, you have to go ahead with it.
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I would say on the other side of the equation that there were really some massive sales and massive enthusiasm for some films that were given big releases. And I'm not really sure that happens in quite the same way, small films getting big releases. Maybe it still does, I don't know.
After the blockbuster 'Magadheera,' I made a film with comedian Sunil as the hero. If I am interested in making a film - big or small - I will go ahead and make it.
I am ably balancing big and small films. With every big film I do, I try to take up films that are high on content and small on budget.
The best time to release a film is on a festive date like Divali or Eid, or at a time when there are no big films three to four weeks before or after.
A film can be big or small - I have to just fall in love with it. To connect with the character, the script, and the director. Sometimes they say to you, 'You should do that for your career; it's a big thing, people will go and see it,' but I wouldn't be able to, because my heart wouldn't be in it. I would drive people quite mad.
If you go into a forest of film stories, you never can get right through the forest straight ahead; you always have to make some U-turns or whatever, because there's some trees in the way. And that's what I'm doing. Sometimes, as an actor, if you make only these intellectual, wonderful films, which I love, from time to time you have to make a film like Armageddon so people see that you're still around.
Film is a narrative format. Some fashion films try to retain some of the poetic mystery, but most of the time they only end up looking like some crappy, pretentious film-school thing. So I think the interest in film is really about the fashion world finding another form of expression.
There's something that happens where you go, if you're lucky, goodness me, from film to another film to another film. And you can sort of feel that if you step off that treadmill, it might all go horribly wrong and you might never be employed again, you know. And I suddenly thought that that's not necessarily the case. And I also thought we make drama as actors about people in the world and that if you are on that treadmill, you start making films about other films.
Before the release of my film, small or big, the feeling is always the same.
Festive seasons are good for releases, but we have to leave some festival dates for other producers to release their films as well. We cannot take away all the holiday releases.
No one knows why a film does well or not. The reasons for this are not important. What is important is the intention you start the film with and the final state when the film releases on a Friday - whether people liked it or not.
I think one of the reasons younger people don't like older films, films made say before the '60s, is that they've never seen them on a big screen, ever. If you don't see a film on a big screen, you haven't really seen it. You've seen a version of it, but you haven't seen it. That's my feeling, but I'm old-fashioned.
It's never been my goal to do 'big' films because a big film in itself is not very interesting to me.
When Balaji decides to release a film, all you will see and hear will be concerning the film - we go all out! Promotions are a big part of our banner - we believe in marketing... in letting audiences know what they are in for.
At the end of the process we called a market research company to find out whom the film was for or what was the target audience. We didn't have a lot of money to release the film, so in order for it to play in cinemas, which are dominated by films with much larger marketing budgets, we had to discover whom the film was for.
The Cannes film festival is about big-budget films but also remarkable films made in different political regimes by film-makers with little resources.
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