A Quote by Naomi Klein
So if the meaning of the Trump brand is being the ultimate boss who has the power because he's so rich, the way you undermine that brand is by making him look like a puppet, and by showing that while he's playing gold and admiring his properties, it's actually other people making the key decisions and he doesn't really know what's going on.
Related Quotes
That is the meaning of the Trump brand - being the boss who is so rich and so powerful he can do whatever he wants. So the way in which he ran for president was to embody that idea as fully as he possibly could with his outrageousness.
That is the meaning of the Trump brand - being the boss who is so rich and so powerful he can do whatever he wants. So the way in which he ran for president was to embody that idea as fully as he possibly could with his outrageousness. I don't think he actually thought he would win. I think the original idea was purely a marketing idea. It seemed a no-lose situation, because he would get so much free publicity. And this has always been his genius - I shouldn't use the word "genius" when talking about Trump - but he's always understood the value of free publicity.
I do believe that our ability to jam the Trump brand is somewhat limited. I think we can chip away at it, but ultimately, the way to undermine the Trump brand is a better product in the political marketplace, if you'll forgive the capitalist metaphor.
Donald Trump is showing the intellectual rigor, and emotional maturity, of a second grader. That's hardly being age-ist. This is a man who, when accused by Hillary Clinton of being a Putin puppet, actually responded: "No puppet! No puppet! YOU'RE the puppet."
The Trump brand is complicated because it conflates a personal brand with a corporate brand. That means that the Trump persona affects the corporate reputation in a more direct way than, say, Richard Branson's actions affect Virgin.
I understand and respect people who say they want to boycott the Trump brand. I also respect your right to buy his products. But what you miss is that no one in public office, Hilary or Trump should use that platform to profit themselves. In Trump's case there are serious concerns about the conflict of interest in his brand and business ownership. Do we really want a president who had products he can push while working for the American people?
I get a lot of death threats. But the way I look at it, I feel I have a moral obligation to do the best I can to make the country better for everybody, and that threatens certain people because they're going to have much less power. I want the power to go back to people making decisions over their own lives rather than some experts making it.
The only leverage the manufacturer can apply to the retailer is his relationship with the consumer. And the main element in profit growth is going to have to lie in making his brand more valuable to the retailer, through its being more valuable to the consumer. And that means his brand must be unique, it must have no adequate direct substitutes - because it is in this, after all, that value lies.
How does conservatism find its way into the body politic? I think most people actually live their lives that way, but they have been poisoned into not voting that way because the brand - conservatism brand, Republican brand - has been summarily destroyed over the years.
The American people have a right to know that, when Donald Trump's making decisions, they are being made in their best interests without him lining his pockets.
The reason why nothing sticks to Trump - or very little sticks to Trump - is that Trump created his brand idea that has to do with being the guy who gets away from it. It's this ultimate power through wealth and this dream that represents in an age of tremendous economic precariousness and constrained options for so many people - that watching Trump be able to do whatever he wants to whoever he wants is this obvious vicarious kind of thrill for a certain demographic.
Donald Trump talks to a lot of people. That doesn't change his ultimate views. If you go back on YouTube and you look at Donald Trump talking about trade in the 1980s, in the 1990s, this is the same person today. He's no different. So, while a lot of people like to talk and argue about who's talking to President Trump and who's influencing him to make decisions, it's Donald Trump. It's his agenda. It's always been his agenda. And it always will be his agenda.
I do believe that our ability to jam the Trump brand is somewhat limited. I think we can chip away at it, but ultimately the way to undermine the Trump brand is a better product in the political marketplace, if you'll forgive the capitalist metaphor. I do think that the negative messaging on Trump is severely limited because he is tapping into a very deep, and in many a rightful, desire for deep change, and a feeling that the whole system is so broken and so corrupt that you might as well raise a middle finger as some kind of act of agency.
Catching Trump out not paying his taxes, treating his employees like garbage - none of this sticks to him because that actually reinforces his power, power over other people, which is this specific kind of power that he's selling.
I'm not going to change myself because I think it'll make somebody like me more. And in terms of being a business, I've found that when you're always in the people-pleasing mode, that's the easiest way to lose control of your brand's DNA. I want to sit across from someone who's authentically who they are, even if they're not my personal cup of tea. It's still more comforting than being across from someone who's making moves to please other people!
Adidas is just right. They've been, like, a partner I couldn't be more thankful for. I really feel like they've helped increase my popularity. You know? It's tight to be able to attach to their brand and be able to add whatever I can offer to their brand. It's nice to know that they appreciate it. They are always showing love.
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