A Quote by Naomi Klein

I do believe that our ability to jam the Trump brand is somewhat limited. I think we can chip away at it, but ultimately the way to undermine the Trump brand is a better product in the political marketplace, if you'll forgive the capitalist metaphor. I do think that the negative messaging on Trump is severely limited because he is tapping into a very deep, and in many a rightful, desire for deep change, and a feeling that the whole system is so broken and so corrupt that you might as well raise a middle finger as some kind of act of agency.
I do believe that our ability to jam the Trump brand is somewhat limited. I think we can chip away at it, but ultimately, the way to undermine the Trump brand is a better product in the political marketplace, if you'll forgive the capitalist metaphor.
The Trump brand is complicated because it conflates a personal brand with a corporate brand. That means that the Trump persona affects the corporate reputation in a more direct way than, say, Richard Branson's actions affect Virgin.
If Trump loses, I think that how a lot of people are going to view it is: the deep state has won. Trump has lost. Our god, essentially, has been crucified. Trump is - for many of them - a god, and they are going to punish Democrats on the other side with political violence. That's what I see happening.
The reason why nothing sticks to Trump - or very little sticks to Trump - is that Trump created his brand idea that has to do with being the guy who gets away from it. It's this ultimate power through wealth and this dream that represents in an age of tremendous economic precariousness and constrained options for so many people - that watching Trump be able to do whatever he wants to whoever he wants is this obvious vicarious kind of thrill for a certain demographic.
There are so many families that are divided by Fox and Trump. I think a lot of people have been surprised by just how deep and how corrupt the roots are - how there's been collusion between Fox and Trump right in plain sight the whole time, and yet it's not often recognized.
Everybody dealing with Trump is making the big mistake of trying to plug Trump into the age-old political handbook. Trump's not part of that. You don't deal with Trump in the standard, political handbook way on policy and issues and things like that. That's not the way to separate Trump supporters from Trump. It isn't gonna work.
There's nothing effective against Trump. Trump is Trump. Trump is going to lie. Trump is going to act the way he's acting. No amount of reason, no amount of criticism, no amount of anything is going to work to change Trump's behavior. Putin is exactly the same way.
In the media's eyes Bannon made Trump. Trump is too dumb to have made himself. Trump is too rough around the edges. Trump is not a deep enough thinker, and he's not nearly a brilliant strategist. Trump couldn't have gotten himself elected. That's what they all think. Bannon did that.
We don't know for a fact that Donald Trump did. We only think we know because it's been reported by how many unconfirmed, anonymous sources? Two scoops of ice cream, Trump's so selfish, guests only get one. The contrast is stark. Trump on this trip and the Trump in Washington. My contention is that Trump is Trump. What's different is the reporting.
Donald Trump has no design to transform America. Donald Trump doesn't think America is second-rate. Donald Trump doesn't think America's guilty. Donald Trump doesn't think America owes people things. Donald Trump doesn't think that the borders are to be wide open so that anybody who wants here can come here because we've screwed them at some time in the past.
The reason why nothing sticks to Trump - or very little sticks to Trump - is that he created this brand idea that has to do with being the guy who gets away from it.
It is Trump who plays with the tax code to pay no taxes; it is Trump whose Trump-brand products are made overseas by cheap labor; it is Trump who hires undocumented workers from Poland to work on his projects, then refuses to pay them minimum wages.
So if the meaning of the Trump brand is being the ultimate boss who has the power because he's so rich, the way you undermine that brand is by making him look like a puppet, and by showing that while he's playing gold and admiring his properties, it's actually other people making the key decisions and he doesn't really know what's going on.
There was a whole set of issues that the other Republican candidates couldn`t go after Trump that hard on. They had this difficult position where they were trying to knock Trump down while appealing to the voters who liked a lot of the outrageous things about Donald Trump.[Hillary] Clinton is giong to have no such restrictions. She`s going to attack him on a wide variety of fronts and I don`t think Trump is going to deal very well with being attacked in that way.
I don't believe that all folks who supported Donald Trump are racist. I think that there was a lot of economic anxiety, there was a lot of economic panic. A lot of deep-rooted economic insecurity. I think what Trump did, you know, very astutely, was he tapped into this vein, and he promised them a job.
Whatever happened to Trump Airlines? How about Trump University? And then there's Trump Magazine and Trump Vodka and Trump Steaks, and Trump Mortgage? A business genius he [Donald Trump] is not.
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