A Quote by Napoleon Bonaparte

In war, the moral element and public opinion are half the battle. — © Napoleon Bonaparte
In war, the moral element and public opinion are half the battle.
The surprise is half the battle. Many things are half the battle, losing is half the battle. Let's think about what's the whole battle.
All free governments, whatever their name, are in reality governments by public opinion ; and it is on the quality of this public opinion that their prosperity depends. It is, therefore, their first duty to purify the element from which they draw the breath of life.
Half of learning a new element is just getting over the fear of doing it. Once you mentally prepare yourself enough to do the jump, that is really half the battle.
Every man speaks of public opinion, and means by public opinion, public opinion minus his opinion.
If by any chance a playwright wishes to express a political opinion or a moral opinion or a philosophy, he must be a good enough craftsman to do it with so much spice of entertainment in it that the public get the message without being aware of it.
Our life is half natural and half technological. Half-and-half is good. You cannot deny that high-tech is progress. We need it for jobs. Yet if you make only high-tech, you make war. So we must have a strong human element to keep modesty and natural life.
In America there is not one single element of civilization that is not made to depend, in the end, upon public opinion.
A good front is half the battle in love or war.
We were very effective, and I was very effective, in shaping public opinion around my campaigns. But there were big stretches, while governing, where even though we were doing the right thing, we weren't able to mobilize public opinion firmly enough behind us to weaken the resolve of the Republicans to stop opposing us or to cooperate with us. And there were times during my presidency where I lost the PR battle.
I think polling is the best way of gauging public opinion - doing something that's independent, that's quantitative, that doesn't give just the loud voices about how things are going; or doesn't give so called experts the notion that they know what public opinion is. I think that's what makes public opinion polling pretty important. Qualitative assessments of public opinion; going out and talking to people and understanding the nuance to what's behind the numbers. I think it's awfully important as well.
They were adored by the Germans, who thought they were exactly what Englishmen ought to be. They made war look stylish and reasonable, and fun... They were dressed half for battle, half for tennis or croquet.
Love is above the laws, above the opinion of men; it is the truth, the flame, the pure element, the primary idea of the moral world.
Which suggests something about media and war: it's not just that events happen and the media documents and presents them. There is a third element: what the public is ready to accept, what the public wants to know.
The predominance of moral factors in all military decisions. On them constantly turns the issue of war and battle. In the history of war they form the more constant factors, changing only in degree, whereas the physical factors are different in almost every war and every military situation.
Not all moral issues have the same moral weight as abortion and euthanasia. There may be legitimate diversity of opinion even among Catholics about waging war and applying the death penalty, but not... with regard to abortion and euthanasia.
Private opinion creates public opinion. Public opinion overflows eventually into national behavior as things are arranged at present, can make or mar the world. That is why private opinion, and private behavior, and private conversation are so terrifyingly important.
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