A Quote by Nas

Rule No. 1 is you can't be fake. If you're fake, you become a gimmick and you're selling a gimmick; a little gimmick is cool, this is entertainment. But when you base your stuff on mostly real stuff, you never run out of it because every day is a different adventure.
With The Brood, it was cool because it had the music, it had the different look and at the time reality-based characters were really starting to take the forefront as opposed to the cartoon character stuff that you'd seen in the past. We were already into the Attitude era. It was kind of a gimmick, but it was a cool gimmick. It wasn't corny.
Anytime you run a gimmick offence, you're a little bit afraid - you're not sound in what you're doing in your base stuff.
Luther Vandross was doing fine, but he said, "Man, I want to do my own project." So he got us all to do a demo, and that demo was "Never Too Much." It took him a year and a half to get signed, because he didn't have a gimmick. The record companies were looking for his gimmick. They said, "What's your gimmick?" He said, "I sing. That's my gimmick." Anyway, he finally got signed and the record was released, and the rest was history.
One match that really sticks out for me, there's a bunch of matches with all the guys that I worked with. For me, when I got in the ring, I approached it as being real because I was a real character. I didn't have a gimmick name; I didn't have a gimmick finish.
There is nothing to keeping a band together. You simply have to have a gimmick, and the gimmick I use is to pay them money!
[Death is] a gimmick. It's the time-birth-death gimmick. Can't go on much longer, too many people are wising up.
A great gimmick is a great gimmick, but on a dud, it just doesn't work. It comes down to talent.
That's the beautiful thing about my show... It's truly different every week. We get to pick and choose. Every morning, the girl from production comes to me with 100 different items, and I go, 'Fake, fake, fake, fake... that's cool.'
All my songs were solo voices. Just me singing. In fact, that was the gimmick - no gimmick. Just singing straight with not too much background.
'Eclipse' is overlong and overly self-conscious, but it isn't a fake or a zero; it just gets exhausting. It raises a crucial question: 'When does Concept morph into Gimmick?'
I think you can say anybody uses anything as a gimmick. Is Adele's not having gimmicks her gimmick? It's hard to say, isn't it? Really, I think that everybody has something that people like or that's great about them.
For me, I was really struggling because I was Scott Hall in the gym and Scott Hall in the grocery store and in the ring. Until I got a gimmick, a look, and got to be a character, that's when I started making strides. As Scott Hall, I didn't have a gimmick, so I didn't know what to do.
I did have a constituent four or five years ago - she never liked me. So, she called, I returned her call, and she was complaining about something, and she said: 'And why do you always use green? I think it's narcissistic.' And I said, 'Well, ma'am, everyone has to have a gimmick, and that's my gimmick.'
February days are a marketing gimmick; love happens every day.
I don't really have a gimmick or a 'thing.' I'm one of the few artists who gets to be himself every day.
You got to have a gimmick in this got-to-have-a-gimmick world.
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