A Quote by Nathan Myhrvold
New online formats gutted the newspaper-ad business. Why pore over tiny print looking for a job in the want ads when you can tap a few keywords into monster.com, then click through and apply? Why pay a steep per-character rate for a classified when you can hawk a whole garage full of used stuff on EBay or Craigslist for free?
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Parking at a garage is like going to a prostitute. Why pay for it when you can apply yourself, and then may be you can get it for free.
Google is a business that gets paid when users want to see - want to click on - the ad. If we show ads that no one wants to see, we don't generate revenue.
Movies you pay for - well, sometimes they throw some ads at the beginning now - but generally you pay for ads. And that business model - actually, much more ancient, paying for stuff - is much more straightforward in terms of the incentives of the people who are then giving you the stuff.
America Online, of course, is a master of the hard sell, from stuffing mailboxes with free trial offers to forcing subscribers to click through ads before they can get their e-mail.
In Germany, many other countries, college tuition is free. Why isn`t free in America? Why do we have the highest rate of childhood poverty when other countries have rates much lower than we have? Why don`t we have pay equity for women workers? Why aren`t we leading the world in transforming our energy system in terms of climate change? We can do that. Are we dumb? Are we lazy? Not the case.
I was a dog groomer. I delivered radiators; I was a photography producer. I typed classified ads for many years. It was my longest term job - years of typing classified ads while I was in bands.
I think that one of the things that we have to recognize is that the longer somebody doesn't have a job, the harder it is to get a new job. You know, the reality is that if you're out of job, and you're looking for a job, then the new employer's going to say, 'Well, why, you know, don't you have a job now? What's wrong with you?'
I don't really fight for money. I don't really care about the pay-per-view. The reason why I love fighting on free TV on FOX as opposed to pay-per-view is because the demographic is a lot broader.
People, I am actually fairly smart. Why has this not occurred to anyone? The information is all out there, if you go looking for it, and the classified stuff just comes from analyzing the unclassified stuff and connecting the dots.
Pay-per-views bring conclusion to storylines and what has been going on from television. It is important to give viewers satisfactory pay off over storylines and that is why pay-per-views are important.
I had a job on a newspaper in Wisconsin, and I started off as most reporters did back then: writing obits and free ad giveaways.
You run an ad claiming that [Mitt] Romney is an absolute unfeeling, mean-spirited animal hater because in the example they gave he put his dog on the roof of the station wagon during the family vacation. Why does it work? Why did it stick?And there is an answer.When they [Democrates] ran the ads about guy's wife dying with cancer...? Remember this? This was a serious series of ads, and it was deadly effective.
Hillary Clinton was an outstanding secretary of state. She would never intentionally put America in any kind of jeopardy. And what I also know, because I handle a lot of classified information, is that there's classified and then there's classified. There's stuff that is really top secret top secret, and there's stuff that is being presented to the president or the secretary of state that you might not want on the transom or, you know, going out over the wire, but is basically stuff that you could get in open source.
A few years ago, the Bose Acoustics Corporation had a new product, the Bose Wave Music System. And their ad campaign for it was not successful until they changed one thing. At the top of the ad they said, "Hear what you've been missing." And that caused the skyrocketing of the interest in purchasing of the product. Why? Because with something new, people are uncertain, and when they are uncertain, they want to avoid losses.
I think the story is important in every business. Why do you exist, why are you here, why is your product different, why should I pay attention, why should I care?
The reason we make money is because we have a few different business models. One is ads: we get incredibly high click rates because most people on Scribd are searching the site for something, or they came from a search engine, and they're looking for something specific.
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