A Quote by Nathan Myhrvold
In market research I did at Microsoft Corp. in the early 1990s, I estimated that the 'Wall Street Journal' took in about 75 cents per copy from subscribers, $1.25 at the newsstand and a whopping $5 per copy from ads. The ad revenue let them run a far bigger newsroom than subscribers were paying for.
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There's not a human being alive I won't talk to. There's a quite simple rule. If you like somebody more than you dislike them you can have a relationship. Once you accept you like 75 per cent but 25 per cent you find irritating for this or that reason, you just have to ignore that 25 per cent.
With 48 million subscribers through Xbox Live (silver and gold), Microsoft has a bigger audience than DirecTV.
The copy of an ad is merely a punning gag to distract the critical faculties while the image of the product goes to work on the hypnotized viewer. Those who have spent their lives protesting about 'false and misleading ad copy' are godsends to advertisers, as teetotalers are to brewers, and moral censors are to books and films. The protesters are the best acclaimers and accelerators. Since the advent of pictures, the job of the ad copy is as incidental and latent as the 'meaning' of a poem is to a poem, or the words of a song are to a song.
Start copying what you love. Copy copy copy copy. At the end of the copy you will find your self.
When you think about advertising, it's understanding that whether it's newspaper, radio, or television, you have to know how to advertise, how to market, because ultimately, everything comes down to ratings and revenue or ratings and subscribers and revenue, whether it's newspapers or radio or television.
Our royalty statement has been minimal and menial. Really. We don't collect more than a per cent of a per cent of a per cent of a per cent of a per cent of a per cent of a per cent. We get maybe the seventh of 1 percent.
It cost about 75 cents to kill a man in Ceasar's time. The price rose to about $3,000 per man during the Napoleonic wars; to $5,000 in the American Civil War; and then to $21,000 per man in World War I. Estimates for the future wars indicate that it may cost the warring countries not less than $50,000 for each man killed.
Start by assuming the market is always wrong, so if you copy everybody else on Wall Street, you're doomed to do poorly.
A prominent mention in The Wall Street Journal a couple of weeks ago garnered me a whopping 40 visitors.
For six months I couldn't sleep. With insomnia, nothing's real. Everything is far away. Everything is a copy of a copy of a copy.
Copy is not written. If anyone tells you ‘you write copy’, sneer at them. Copy is not written. Copy is assembled. You do not write copy, you assemble it. You are working with a series of building blocks, you are putting the building blocks together, and then you are putting them in certain structures, you are building a little city of desire for your person to come and live in.
Microsoft has had two goals in the last 10 years. One was to copy the Mac, and the other was to copy Lotus' success in the spreadsheet - basically, the applications business. And over the course of the last 10 years, Microsoft accomplished both of those goals. And now they are completely lost.
I became a larger than life figure for one reason only. When you're quoted in the 'Wall Street Journal', the 'New York Times', constantly as the expert in the business people assume you're a lot bigger than you are. And then I had to run like hell to catch up with my own image.
I became a larger than life figure for one reason only. When you're quoted in the 'Wall Street Journal,' the 'New York Times,' constantly as the expert in the business people assume you're a lot bigger than you are. And then I had to run like hell to catch up with my own image.
The top 10 per cent of the US population appropriated 91 per cent of income growth between 1989 and 2006, while the top 1 per cent took 59 per cent.
If you walk along the street you will encounter a number of scientific problems. Of these, about 80 per cent are insoluble, while 19½ per cent are trivial. There is then perhaps half a per cent where skill, persistence, courage, creativity and originality can make a difference. It is always the task of the academic to swim in that half a per cent, asking the questions through which some progress can be made.
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