A Quote by Nathan Sawaya
The fact that you can take LEGO bricks from thirty years ago and they still snap together with the same new LEGO brick that comes out, I mean what type of product can span generations like that, there is something really special to it.
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I am confined to the Lego palate. I don't paint the bricks. I stick with what Lego has made. And the idea behind that is I do want to hopefully inspire kids to go home and create on their own. And if I do, I want them to be able to buy those very same bricks I use. So I don't alter the bricks; I just use what's provided.
I like using LEGO bricks as a medium because I enjoy seeing people’s reaction to artwork created from something with which they are familiar. …My goal is to elevate this simple plaything to a place it has never been before. I also appreciate the cleanliness of the LEGO® brick. The right angles. The distinct lines. But, from a distance, those right angles and distinct lines offer new perspectives, changing to curves.
Considering LEGO's considerable brand equity, you might expect that the company must have a marketing budget in the billions. Not so. In fact, LEGO's marketing budget is so modest that if I recorded it here, you'd probably think it was a typo. LEGO doesn't do its own talking; it lets LEGO maniacs talk for it.
LEGO is universal. So many people enjoy it, from all different walks of life, all different ages, all different cultures. When I was in Africa, I had LEGO bricks with me and I met some people who had never heard of LEGO, they had never seen it before and yet as soon as I gave them a few bricks, they immediately got it.
Many creative people are finding that creativity doesn't grow in abundance, it grows from scarcity - the more Lego bricks you have doesn't mean you're going to be more creative; you can be very creative with very few Lego bricks.
The team behind 'The Lego Movie' approached me. They wanted to do something extra special for the Academy Award performance of best song nominee 'Everything is Awesome.' They had seen my earlier version of a Lego Oscar statue, and I was happy to take on the challenge.
I have about 4 million Lego bricks. And then a few million in storage in case something comes up. I still pay for them. I buy my bricks just like everyone else. It's by far my biggest capital expense.
'The Art of the Brick' is an exhibition I've done where I've taken some works of art from art history and replicated them all out of Lego bricks.
When people go to museums and see a sculpture made out of marble, they appreciate it but it's very doubtful that they will go home and have a slab of marble they can chip away at, but people do have LEGO. I don't have any LEGO specially made for me, all of the shapes, sizes and colours I use are available in stores so that if someone is inspired to create on their own, they can go and buy the very same bricks.
These properties that get made into movies, some are easier than others. When they first said, 'Yeah, they're making a movie out of Lego,' I said, 'Lego what? What does that even mean?' And it's such a good concept.
I remember seeing the first LEGO movie, almost skeptically. People were like, 'You should really see it!' And I was like, 'A LEGO movie?' And then, I was like, 'This is really good!'
There was a time when I was practicing law in New York and I wanted to find something else to do. So I ended up leaving the practice of law to pursue my art and it just happened to be out of Lego bricks.
When I was a child, Lego came in brick form, you'd buy boxes of random bricks. You used your imagination and your mind in your build.
Someone once told me that I was 12 inside. The only thing 12-year-olds crave is more Lego. Lego is fun; it's therapeutic. It's a beautiful sensation when you click the pieces together.
LEGO has announced that they are shutting down their U.S. factory and moving it to Canada. LEGO employees say it's their fault because they made the factory too easy to take apart and rebuild somewhere else.
When I was in South Africa, I was meeting with people who never heard of Lego bricks. And yet, when I was like, 'Here they are,' they immediately got it. They saw the appeal, were snapping bricks and creating their little creations right there immediately.
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