A Quote by Nathan Sawaya
The team behind 'The Lego Movie' approached me. They wanted to do something extra special for the Academy Award performance of best song nominee 'Everything is Awesome.' They had seen my earlier version of a Lego Oscar statue, and I was happy to take on the challenge.
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So many people have asked me about getting their own LEGO Oscar that I submitted it to LEGO Ideas so that everyone has the ability to get one.
The fact that you can take LEGO bricks from thirty years ago and they still snap together with the same new LEGO brick that comes out, I mean what type of product can span generations like that, there is something really special to it.
LEGO is universal. So many people enjoy it, from all different walks of life, all different ages, all different cultures. When I was in Africa, I had LEGO bricks with me and I met some people who had never heard of LEGO, they had never seen it before and yet as soon as I gave them a few bricks, they immediately got it.
I think watching Channing Tatum caress his Lego Oscar statue will be something I won't forget. Even if I try.
Considering LEGO's considerable brand equity, you might expect that the company must have a marketing budget in the billions. Not so. In fact, LEGO's marketing budget is so modest that if I recorded it here, you'd probably think it was a typo. LEGO doesn't do its own talking; it lets LEGO maniacs talk for it.
I don't do a lot of strategizing, career-wise. I was approached by Chris and Phil, the guys who did 'The Lego Movie.' They gave me my first job on 'Clone High.' We've been friends forever, and they asked me if I wanted to write something with them.
'The Lego Movie' did better than we could possibly have imagined. We were very nervous that people would discount it because it is called 'The Lego Movie.'
I remember seeing the first LEGO movie, almost skeptically. People were like, 'You should really see it!' And I was like, 'A LEGO movie?' And then, I was like, 'This is really good!'
These properties that get made into movies, some are easier than others. When they first said, 'Yeah, they're making a movie out of Lego,' I said, 'Lego what? What does that even mean?' And it's such a good concept.
LEGO has announced that they are shutting down their U.S. factory and moving it to Canada. LEGO employees say it's their fault because they made the factory too easy to take apart and rebuild somewhere else.
I'm not sure what to call 'Lego Star Wars: The Visual Dictionary.' Nonfiction? Movie/toy fiction? But it is any Lego/'Star Wars' kid's dream. Call it spectacular.
Someone once told me that I was 12 inside. The only thing 12-year-olds crave is more Lego. Lego is fun; it's therapeutic. It's a beautiful sensation when you click the pieces together.
Kids can't build a marble statue at home. But I've had parents tell me that, after an exhibit, their kids immediately dug out their Lego kits and disappeared for three days.
I am confined to the Lego palate. I don't paint the bricks. I stick with what Lego has made. And the idea behind that is I do want to hopefully inspire kids to go home and create on their own. And if I do, I want them to be able to buy those very same bricks I use. So I don't alter the bricks; I just use what's provided.
'Y Tu Mama Tambien' is one of the first unrated movies to be nominated for an Academy Award for Best Original Screenplay. But many video stores won't take a movie that's not rated, so I had to make the movie an R.
Y Tu Mama Tambien' is one of the first unrated movies to be nominated for an Academy Award for Best Original Screenplay. But many video stores won't take a movie that's not rated, so I had to make the movie an R.
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