A Quote by Neal Brennan
My entryway into hip-hop was - my biggest introduction was obviously like, you know, the Def Jam, Run D.M.C., Beastie Boys, like, that conglomerate.
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I listen to a lot of hip hop artists, and I think hip hop and poetry go hand in hand. The 'Def Jam Poetry' on HBO is just so sick to me.
I kind of idolized older punk-rock and hip-hop bands, and I was, like, 15 when I started the Beastie Boys. And what business did we having doing that at that age?
I grew up with, maybe not the best hip-hop in the world, but a lot of hip-hop. Will Smith was, like, my jam when I was, like, 9 or 10 years old.
I don't dislike rappers or hip-hop or people who like it. I went to the Def Jam tour in Manchester in the '80s when rap was inspirational. Public Enemy were awesome. But it's all about status and bling now, and it doesn't say anything to me.
I like to compare the attitude and energy of an emerging start-up to that of the early hip-hop era. From working at labels like Bad Boy and Ruff Ryders, walking into the Def Jam offices, A Touch of Jazz and things like that, the vibe is that off making something out of nothing and making things work, and that's what I love about start-ups.
I can think of no one more relevant and credible in the hip-hop community to build upon Def Jam's fantastic legacy and move the company into its next groundbreaking era.
Def Jam commented on one of my Instagram photos once, and all my friends me hit me up, like 'Yoooooo, you signed to Def Jam?'
I wouldn't compare my sound on the mixtape to anything, but my influences are like - the minimal amount of hip-hop that I actually do know - because I didn't grow up listening to hip-hop like that. No one really put me on to hip-hop like that... My dad's from Jamaica and my mom is from Barbados, so that's really the stuff I grew up listening to.
Hip is to know, it's a form of intelligence. To be hip is to be update and relevant. Hop is a form of movement, you can't just observe a hop, you gotta hop up and do it. Hip and hop is more than music
Hip is the Knowledge, hop is the Movement. Hip and Hop is Intelligent movement
I think that we definitely want to experiment, and if there's a hip-hop song that we like, we'll cover it. We don't want to be one of those bands that's like, you know, you know - Carolina Chocolate Drops does hip-hop. I mean, just know - you know, if it naturally works itself in, you know, cool.
When Def Jam wanted to sign Method Man, they wanted to sign Method Man and Old Dirty. And Old Dirty wanted to be on Def Jam - everybody, that was like the dream label. But if I had Old Dirty and Method Man on Def Jam, that's two key pieces going in the same direction, whereas there's other labels that needed to be infiltrated.
People are so confused about race and hip-hop that people didn't even consider the Beastie Boys one of the greatest rap groups of all time because they were white.
I've always been an outsider. When I did magic, I was the only kid. When I worked with Johnny Cash, I was completely out of place in Nashville. And when I started Def Jam, I was the only white guy in the hip-hop world.
I have always been involved with radio, whether it was as an artist talking to radio about my own songs, or as a promotion man at Def Jam to working records through my company. In 2000 I was asked to host a show in Norfolk VA and through that show I was then asked to host the morning show in Detroit. The concept of the show was around Hip Hop. We were active in the community and we wanted to do a local show that had a hip hop feel around it.
To me, that's the biggest problem with hip-hop today is the fact that everyone believes that all of hip-hop is rap music, and that, when you say "hip-hop," it's synonymous with rap. That when you say "hip-hop," you should be thinking about breakdancing, graffiti art, or MCing - which is the proper name for rap - DJing, beat-boxing, language, fashion, knowledge, trade. You should be thinking about a culture when you say, "hip-hop.".
In this time, we incorporate money and media, and it's split up like apartheid, where when you say "hip-hop," you think just rap records. People might have forgot about all the other elements in hip-hop. Now we're back out there again, trying to get people back to the fifth element, the knowledge. To know to respect the whole culture, especially to you radio stations that claim to be hip-hop and you're not, because if you was a hip-hop radio station, why do you just play one aspect of hip-hop and rap, which is gangsta rap?
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