A Quote by Neha Dhupia
When I get saturated by commercial films, I'll probably do another film like 'Siskiyaan.' But yes, as a viewer, I really enjoy commercial cinema; so obviously, as an actor, I would love to be a part of one.
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I grew up on the commercial film format. I have grown up all my life watching films and they have all been mainstream commercial cinema.
I would like to be part of sensible cinema, irrespective of whether it is a commercial or niche film, but it doesn't always pan out like that.
It is said that anyone who does commercial cinema is not acting, and anyone who does an art film is acting. I don't believe it. I feel whenever you are doing a film, you are acting. So you need to be applauded for that. I won't do art house cinemas. I want to make commercial films. I want my films to make money.
I have a problem with the present definition of commercial films. To me, 'Ghare and Baire' is an absolute mainstream film. There are also many films I have worked in that have been called art films by many. But I consider commercial.
I love masala films, and as an audience, I like my dose of commercial cinema.
I think we have the wrong notion of commercial and intellectual or artistic film. Because all films are commercial.
If a film becomes successful, the actor is blamed for being commercial and not having a true love for movies. When we do serious films, we will be blamed for not planning our career properly. I believe that what one should do is to make good cinema and try to make it successful.
In the beginning, it wasn't even a question of deciding I'm going to do independent film and not commercial films - I wasn't being offered any commercial films, and there wasn't an independent scene.
So far, yes, I have been doing only commercial films because those are the kind of films that came my way. Those are the kind of films that I liked, but definitely I'm open to doing other kinds of cinema as well, and if something comes along - if I like a character - then I would definitely do something off-beat or edgy.
You see I don't like to be really too commercial about things but in this business you've just got to be commercial otherwise the films don't make money and you don't make films and as a long as a commodity is selling it's silly to kill it dead.
I got hit up for a tampon commercial and so I asked [JD and Jo] if they had anything. Jo sent that over and I was like, "I love this track. Oh my god. It's so upbeat. It's so positive. It would be so great for a tampon commercial." That commercial never came through, so then I just had it. I was like, "That would be great for a Hillary [Clinton] song." I think it's so funny that it could be a tampon commercial.
What has helped me is my success in commercial cinema. It has given me a platform for others to cast me in their films. If I did not have the commercial success, then I wouldn't be able to do the smaller films.
Today films are made to cater to commercial markets created by multiplexes, not for those who enjoy good cinema.
Basically, I have always wanted to have an art-house cinema. A cinema where we can show films that are not necessarily the current offerings on circuit and films that are not commercial.
It is my first preference to do films with social significance. Art cinema has given me credibility and status as an actor, but commercial cinema has given me a comfortable living.
Indian cinema needs all ingredients like emotion, action, sentiment and humour; it's not easy. It's easy to make a Hollywood film, as it goes with a pattern. Our cinema needs a lot of commercial ingredients. That's why I don't do many films.
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