A Quote by Neil Blumenthal
One of my favorite products at Warby Parker also happens to be our worst-selling item: the monocle.
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Warby Parker designs experiences, not products.
At Warby Parker, we moved our focus to promotion only after we'd spent time creating our product, a user-friendly website, and an on-the-ball customer experience team.
When my three co-founders and I started Warby Parker in 2010, our primary intention was to sell good-looking, affordable eyewear online.
Warby Parker is a data-driven company.
Many entrepreneurs embrace profit-making and charitable purposes. Companies such as shoes seller Toms and eyeglass firm Warby Parker sell products at a profit with a pledge to devote part of their earnings to the needy. The number of for-profit businesses with a built-in charitable dimension has proliferated.
At Warby Parker, we use the survey platform Culture Amp to take employee engagement surveys that help us become ultra-responsive to the needs of our teams.
At Warby Parker, we say that we're customer focused but medium agnostic.
I always have two pairs of glasses: geeky black Warby Parker frames and Wayfarer Ray Bans. Those are key!
Millennials in particular get a lot of flack for their supposed entitlement and narcissism, but these evaluations have never matched my experience with hiring young people at Warby Parker.
When we were creating Warby Parker, for us it was about having a positive impact on the world and having a strong social mission.
Fear is the most valuable commodity in the universe...Turn on the TV...What are you seeing? People selling their products? No. People selling the fear of you having to live without their products.
People who are passionate about Warby Parker are passionate about creating a company that can scale, be profitable, and do good in the world - without charging a premium for it.
Over many generations, fortunes in the business world were made through buying and selling products in physical stores. Internet fortunes have been made buying and selling products online.
The point to remember about selling things is that, as well as creating atmosphere and excitement around your products, you've got to know what you're selling.
I optimize for brands and people I enjoy spending time with - we've invested in Warby Parker, Glossier, Outdoor Voices, Bonobos - because if you're having a good time, you're inherently going to be better at what you're doing. Even the bad times are tolerable when you're working alongside people you respect and like.
At Warby Parker, we ask ourselves a number of questions when deciding whether or not to partner up with a designer, or a nonprofit or brand. Is the potential collaboration new? Is it unexpected? Will it result in something worth talking about over dinner? Will it do good? Will it introduce us to a new audience?
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