A Quote by Neil Blumenthal
When my three co-founders and I started Warby Parker in 2010, our primary intention was to sell good-looking, affordable eyewear online.
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One of my favorite products at Warby Parker also happens to be our worst-selling item: the monocle.
I suppose the primary intention of a documentary photographer is to document facts. My work often does this but it is not the primary intention. My intention is to make the best pictorial image I can.
At Warby Parker, we moved our focus to promotion only after we'd spent time creating our product, a user-friendly website, and an on-the-ball customer experience team.
Warby Parker is a data-driven company.
Warby Parker designs experiences, not products.
Many entrepreneurs embrace profit-making and charitable purposes. Companies such as shoes seller Toms and eyeglass firm Warby Parker sell products at a profit with a pledge to devote part of their earnings to the needy. The number of for-profit businesses with a built-in charitable dimension has proliferated.
At Warby Parker, we use the survey platform Culture Amp to take employee engagement surveys that help us become ultra-responsive to the needs of our teams.
At Warby Parker, we say that we're customer focused but medium agnostic.
People who are passionate about Warby Parker are passionate about creating a company that can scale, be profitable, and do good in the world - without charging a premium for it.
When I was launched in 2010, people told me that I wasn't the best looking guy, so I would have to act really well. I am aware that I am not conventionally good looking. I have heard it so many times that I have started believing it.
I always have two pairs of glasses: geeky black Warby Parker frames and Wayfarer Ray Bans. Those are key!
Millennials in particular get a lot of flack for their supposed entitlement and narcissism, but these evaluations have never matched my experience with hiring young people at Warby Parker.
When we were creating Warby Parker, for us it was about having a positive impact on the world and having a strong social mission.
I optimize for brands and people I enjoy spending time with - we've invested in Warby Parker, Glossier, Outdoor Voices, Bonobos - because if you're having a good time, you're inherently going to be better at what you're doing. Even the bad times are tolerable when you're working alongside people you respect and like.
At Warby Parker, we ask ourselves a number of questions when deciding whether or not to partner up with a designer, or a nonprofit or brand. Is the potential collaboration new? Is it unexpected? Will it result in something worth talking about over dinner? Will it do good? Will it introduce us to a new audience?
I'm honored to serve as mayor of my hometown where our founders started America with three simple words: 'We, the people.' And when they said 'people' they didn't mean 'corporations.'
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