A Quote by Neil Postman
What the advertiser needs to know is not what is right about the product but what is wrong about the buyer.
Related Quotes
in television the product is not the program; the product is the audience and the consumer of that product is the advertiser. The advertiser does not 'buy' a news program. He buys an audience.
Instead of one-way interruption, Web marketing is about delivering useful content at just the right moment that a buyer needs it.
The one-two punch of New York media calling up every agency and corporate advertiser, keeping lists of advertisers who stayed on - " i.e., with Bill O'Reilly " - and those who fled, worked. As the publisher of a center-right magazine, this is disturbing. It sets a very bad precedent about the power of advertiser pressure and sends a message as an organization that you can essentially be blackmailed into getting rid of - " no kidding!
The thing about startups is you can make it, and if it's wrong you can remake it, and you can build a team that you want to have, a product that you want to have. You're utterly focused on your users or your customers and their needs, and trying to figure out how to meet those needs.
It's OK to be wrong. You learn from your wrongs. You don't learn from being right. If you're right, you already know it. If you're wrong, it's because you don't know about it, and you made a mistake.
People selling content internationally need to be highly focused on selling the right product to the right buyer. If things don't succeed on a particular network, they're not going to stay on very long.
It turns out that people - in every country in the world, there's a segment of buyer that wants the best product and the best experience. And that's what we're about providing.
Entrepreneurs don't really make mistakes, though. We just make decisions that seem right at the time, but which sometimes turn out to have been the wrong path to take. For example, we allowed a buyer to place a huge opening order and later had to take some product back. We didn't have our sell-through programs in place, so in hindsight, it would have been wiser to sell in less product at the outset. The scary thing is you are always making decisions without knowing the future.
I’m sure I am wrong about many things, although I’m not sure exactly which things I’m wrong about. I’m even sure I’m wrong about what I think I’m right about in at least some cases.
Persuasion has become a kind of force. The more the advertiser knows about what consumers want, and the more desires the product and packaging seek to fulfill, the more coercive the force.
There's no one who can say 'this person is wrong there and right here', and that 'one is right about that and wrong about this'. This is what could allow populations, or even two human beings, to live together. We will only solve problems by the acceptance of, and enrichment by, our differences.
When you're thinking about your next product or current product and wondering how to make it different so you don't have competition, understand the job the customer needs to get done.
There's nothing "wrong" with anything. "Wrong" is a relative term, indicating the opposite of that which you call "right." Yet, what is "right"? Can you be truly objective in these matters? Or are "right" and "wrong" simply descriptions overlaid on events and circumstances by you, out of your decision about them?
I think it's about being really smart about hitting the right consumer product spaces at the right time.
The Reformer is always right about what's wrong. However, he's often wrong about what is right.
They know that people need witches; they need the unofficial people who understand the difference between right and wrong, and when right is wrong and when wrong is right. The world needs the people who work around the edges. They need the people who can deal with the little bumps and inconveniences. And little problems. After all, we are almost all human. Almost all of the time.
Related Authors
Brian Tracy Quotes
American
Author
Cassandra Clare Quotes
American
Author
Frederick Lenz Quotes
American
Author
Henry David Thoreau Quotes
American
Author
J. K. Rowling Quotes
English
Author
Jodi Picoult Quotes
American
Author
John Green Quotes
American
Author
Joyce Meyer Quotes
American
Author
Marianne Williamson Quotes
American
Author
Neil Gaiman Quotes
British
Author
Richelle Mead Quotes
American
Author
Rick Riordan Quotes
American
Author
Robert Kiyosaki Quotes
American
Author
Stephen King Quotes
American
Author
Terry Pratchett Quotes
English
Author
Virginia Woolf Quotes
British
Author