Typography is a hidden tool of manipulation within society. All schools should be teaching typography; we should be fundamentally aware of how typographic language is forming out assholes.
Meditation is the sharp tool to dig out the great treasure hidden within everybody's inner personality.
To me, thought-controlled computing is as simple and powerful as a paintbrush - one more tool to unlock and enliven the hidden worlds within us.
The basic tool for the manipulation of reality is the manipulation of words. If you can control the meaning of words, you can control the people who must use the words.
Look within.
Within you is the hidden God.
Within you is the immortal soul.
Within you is the inexhaustible spiritual treasure.
Within you is the ocean of bliss.
Look within for the happiness which you have sought in vain.
Society is held together by our need; we bind it together with legend, myth, coercion, fearing that without it we will be hurled into that void, within which, like the earth before the Word was spoken, the foundations of society are hidden.
Within each of us is a hidden store of energy. Energy we can release to compete in the marathon of life. Within each of us is a hidden store of courage. Courage to give us the strength to face any challenge. Within each of us is a hidden store of determination. Determination to keep us in the race when all seems lost
Typography needs to be audible. Typography needs to be felt. Typography needs to be experienced.
Today the function of psychiatry, psychology and psychoanalysis threatens to become the tool in the manipulation of man.
In a world rife with unsolicited messages, typography must often draw attention to itself before it will be read. Yet in order to be read, it must relinquish the attention it has drawn. Typography with anything to say therefore aspires to a kind of statuesque transparency. It's other traditional goal is durability: not immunity to change, but a clear superiority to fashion. Typography at its best is a visual form of language linking timelessness and time.
Typography has one plain duty before it and that is to convey information in writing. No argument or consideration can absolve typography from this duty.
The better people communicate, the greater will be the need for better typography-expressive typography.
The ultimate tyranny in a society is not control by martial law. It is control by the psychological manipulation of consciousness, through which reality is defined so that those who exist within it do not even realize that they are in prison. They do not even realize that there is something outside of where they exist.
Lyric poetry is, of course, musical in origin. I do know that what happened to poetry in the twentieth century was that it began to be written for the page. When it's a question of typography, why not? Poets have done beautiful things with typography - Apollinaire's 'Calligrammes,' that sort of thing.
I grew up in society when lots of things were hidden, and they were not hidden just one way, but it was very complicated.
The conscious and intelligent manipulation of the organised habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country.