A Quote by Niccolo Machiavelli

The reply is, that one ought to be both feared and loved, but as it is difficult for the two to go together, it is much safer to be feared than loved, if one of the two has to be wanting. For it may be said of men in general that they are ungrateful, voluble, dissemblers, anxious to avoid danger, and covetous of gain; as long as you benefit them, they are entirely yours; they offer you their blood, their goods, their life, and their children, as I have before said, when the necessity is remote; but when it approaches, they revolt.
My view is that it is desirable to be both loved and feared; but it is difficult to achieve both and, if one of them has to be lacking, it is much safer to be feared than loved.
It is better to be loved rather than feared, or feared rather than loved? It might perhaps be answered that we should wish to be both: but since love and fear can hardly exist together, if we must choose between them, it is far safer to be feared than loved.
From this arises the question whether it is better to be loved rather than feared, or feared rather than loved. It might perhaps be answered that we should wish to be both: but since love and fear can hardly exist together, if we must choose between them, it is far safer to be feared than loved.
Since it is difficult to join them together, it is safer to be feared than to be loved when one of the two must be lacking.
I don't doubt that every prince would like to be both; but since it is hard to accomodate these qualities, if you have to make a choice, to be feared is much safer than to be loved. For it is a good general rule about men, that they are ungrateful, fickle, liars, and deceivers, fearful of danger and greedy for gain....[love] is a link of obligation which men, because they are rotten, will break anything they think doing so serves their advantage; but fear involves dread of punishment, from which they can never escape.
One can make this generalization about men: they are ungrateful, fickle, liars, and deceivers, they shun danger and are greedy for profit; while you treat them well, they are yours. They would shed their blood for you, risk their property, their lives, their children, so long, as I said above, as danger is remote; but when you are in danger they turn against you.
The answer is, of course, that it would be best to be both loved and feared. But since the two rarely come together, anyone compelled to choose will find greater security in being feared than in being loved.
It is much safer for the prince to be feared than loved, but he ought to avoid making himself hated.
They say you cannot love two people equally at once,” she said. “And perhaps for others that is so. But you and Will—you are not like two ordinary people, two people who might have been jealous of each other, or who would have imagined my love for one of them diminished by my love of the other. You merged your souls when you were both children. I could not have loved Will so much if I had not loved you as well. And I could not love you as I do if I had not loved Will as I did.
Safer to be feared than loved.
To be feared is much safer then to be loved.
[Niccolò] Machiavelli said it's better to be feared than to be loved.
it is much safer to be feared than loved because ...love is preserved by the link of obligation which, owing to the baseness of men, is broken at every opportunity for their advantage; but fear preserves you by a dread of punishment which never fails.
The power of patriarchy has been to make maleness feared and to make men feel that it is better to be feared that to be loved. Whether they can confess this or not, men know that just is not true.
Nevertheless, he must be cautious in believing and acting, and must not inspire fear of his own accord, and must proceed in a temperate manner with prudence and humanity, so that too much confidence does not render him incautious, and too much diffidence does not render him intolerant. From this arises the question whether it is better to be loved more than feared, or feared more than loved.
One can generally say this about men: that they are ungrateful, fickle, simulators and deceivers, avoiders of danger, greedy for gain; and while you work for their good they are completely yours, offering you their blood, their property, their lives, and their sons when danger is far away; but when it comes nearer to you, they turn away.
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